January 29, 2021

Ray Stevens: 1986 "Mississippi Squirrel Revival" performance...

Hello all once again!! Earlier today Ray Stevens uploaded a 1986 performance of "Mississippi Squirrel Revival". It's from one of the various country music programs from the 1980s...I'll say it's from the Music City News Top Hits of the Year gala. The upload states that it's from 1986 and that particular awards organization always handed out their awards in recognition of the previous year. "Mississippi Squirrel Revival" made it's debut on the country chart in January 1985...having been released as a single late in December 1984. The song comes from Ray's first album for MCA Records in 1984, He Thinks He's Ray Stevens. MCA had previously issued "I'm Kissin' You Goodbye" as a single but then word got back to Ray that "Mississippi Squirrel Revival" was being played as an album track on some country radio stations. That meant that disc jockeys, on their own, were playing the song from the album...no 45 single had been issued. When the song started to spread around MCA issued a commercial single late in December 1984 and by the middle part of January 1985 it was well on it's way to becoming a hit. 

In performance Ray tells us how the squirrel run up the pants leg of Harv Newland and in the screen cap on the left he visually acts out the lyrics. Ray looks as if a squirrel has just run up his pants leg during the performance and it's that sort of thing that endears Ray Stevens to his many fans, myself included. The song, written by Buddy and Carlene Kalb, would eventually peak in the Top-20 on the country charts. The song caused the album to attract sales...unheard of kinds of sales for a 'novelty album'. "It's Me Again, Margaret", released not too long after "Mississippi Squirrel Revival" peaked, added to the sales success...eventually He Thinks He's Ray Stevens climbed into the Top-10 of the Country Album chart was certified Gold and later, Platinum. "It's Me Again, Margaret", also on that album, wasn't a massive airplay hit and it didn't crack the country Top-50 but it's become a classic in Ray's career and along with "Mississippi Squirrel Revival" it's one of the reasons why He Thinks He's Ray Stevens (1984), Greatest Hits (1987), Get The Best of Ray Stevens (1987), His All-Time Greatest Comic Hits (1990), and the VHS Comedy Video Classics (1992), became enormous sales successes in their day. Those two songs appear on each of those projects. The song's writers appear in the "Mississippi Squirrel Revival" music video. The video emerged in 1992 along side several other music videos from Ray in the VHS Comedy Video Classics. The inspiration behind the video album came from his concerts in Branson, Missouri. Whenever he performed certain songs he'd have a big video screen hanging overhead with comical scenes airing as he was singing. The audiences responded favorably to seeing these video sequences and so he decided to put out a VHS of music videos and sell them. 

The purchasing of music videos was not the norm...music videos were only seen as promotional items to entice consumers into purchasing the album containing the song being promoted in the music video. There was never a thought that fans would actually purchase a music video...but yet Ray proved the experts wrong. When no major record label expressed any interest in releasing the VHS to retail stores in 1992 Ray decided to sell them on television and the rest is history. The VHS became hugely successful and Ray released numerous VHS and later, DVD products, consistently over the next 5 years. He continued issuing music video DVDs into the 2000's through his website. Since the creation of video hosting websites on the internet, specifically YouTube, Ray puts out his video content on his YouTube channel...millions upon millions of people have seen his video uploads since the channel began in 2009. The screen shot for the video clip below has Ray acting out the part where Harv shouts that something's got a hold of him... 

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