March 8, 2011

Ray Stevens and the TSA, Part 11...

Ray Stevens called into radio station KZNE today and did one of his more in-depth interviews. I didn't clock the interview but it seems to me that it lasted a good 15 minutes. The program that Ray called was Chip Howard's which airs 5-7pm Eastern time, 4-6pm Central time. Ray's interview began during the show's second hour and judging by the radio station web-site the shows become archived at some point here. It'll be the March 8th archive. As of this writing the archives are updated through March 7th...so it'll be imperative for us to keep checking the archive page and select "Hour Two" for the March 8th show. I listened to the radio interview as it was happening thanks in large part because of a tweet several days ago by Chip Howard making mention of Ray Stevens calling the show today. There was another tweet posted today mentioning Ray's call-in so it wasn't difficult to miss the announcement...that is...if you happen to check Twitter frequently.

Some of the discussion in the interview consisted of Chip asking Ray several questions about the comedy songs he's known for and he asked what Ray thought about the social media's advantages in promoting music. Ray commented that it's an advantage because once something becomes uploaded onto a social media outlet it's got the potential to be heard or viewed by thousands of people in a matter of hours...hundreds of thousands in a matter of days. This speaks to a concept that I made mention of last year where I remarked that Ray's music videos are seen by more people in one day than your typical song on a radio station is heard in a week's time. Ray commented that "Come to the USA" is nearing 5,000,000 unique views and that "We The People" is over 4,000,000 views. His current video, "The Skies Just Ain't Friendly Anymore", has gotten 106,247 unique views on You Tube in 2 week's time...by comparison the #1 song on Country radio, for example, may have around 11,000 plays nationally during the same 2 week time period.

At another point in the interview Ray's asked if he's ever felt non-creative...in other words was there ever a time where he didn't feel like being in the studio or putting on concerts. Ray commented that he's never had feelings like that and that he doesn't plan on retiring...ever. In the past Ray had always commented that he loves making records...and one time he said that he'd always make records...whether he's on a major record label or not. Ray commented that a lot of people in the business feel that comedy/novelty songs have always been a "fast burn" and that there's no future (i.e, success) in making a career out of comical recordings. As far as radio airplay goes comedy is a fast burn...and it's something Ray addressed in 1995 when being interviewed on TNN's Music City Tonight program during the Get Serious home video publicity. Yet, as far as longevity is concerned, his particular comedy recordings have endured and continue to remain in print...and therefore there's no fast burn to speak of when discussing longevity.

Chip asks Ray, specifically, about "The Streak", "Everything Is Beautiful", "Misty", and "Ahab the Arab". Ray remarked, when asked about political incorrectness charged at "Ahab the Arab", that those who charge the song with being politically incorrect are ignorant about the song's original intent. Ray spoke about his time in Branson, Missouri in the early '90s and the host mentioned that Ray was there on three separate occasions (a reference to the series of concerts late last year at the Welk Theatre). Ray talked about music videos and how he went against the traditional conventions of marketing when he began selling music videos on TV. Ray pointed out that before he had his initial success with Comedy Video Classics in 1992 that the thinking in the music business was that music video's were nothing more than promotional tools to encourage sales of the audio recording. His home video proved that there was an audience who loved watching music videos so much that they'd be willing to buy them...whereas in the past nobody had thought to sell music videos to the public. Nearing the end of the interview Chip mentioned the current TSA song and Ray spoke about the We The People CD and the upcoming Spirit of '76 CD. The host played a snippet of "The Skies Just Ain't Friendly Anymore" as the segment came to a close.

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