May 29, 2011

Ray Stevens: 45 at 41...

It was a beautiful week in the career of Ray Stevens in May 1970. Ray began his reign at #1 this week with his international smash hit "Everything Is Beautiful". The single hit #1 first in the Adult-Contemporary chart. Now, at the time, the chart was called Easy-Listening. The single spent a total of 3 weeks at #1 on the Easy-Listening chart. A week after initially claiming the #1 spot on that chart he hit #1 on the Top-40 Pop chart. This gave him one of the most envious achievements in the music business: claiming the #1 spot in two radio formats simultaneously. Ray would spend 2 weeks at #1 on the Pop chart. The single would also reach #1 in Canada and Australia plus it hit the Top-5 in Ireland, the Top-10 in England, and it reached the Top-20 in the Netherlands regional and national music charts with the Dutch Top-40 being one of the several. The song even crossed over onto the Top-40 portion of country radio...marking his Top-40 debut in that format.

The single continued to sell and maintain popularity throughout the year...much of it's endurance was aided by the weekly exposure it got on the NBC network for several weeks in the summer of 1970 as Ray played fill-in host for Andy Williams. Ray used the song as the show's opening theme. The program aired for 8 weeks starting on June 20th and so by early August the song's melody was very familiar to the millions of people who tuned into Andy's show each week. Ray had been a recurring guest on Andy's show dating back to 1969 and he received a lot of fan mail according to the producer's of Andy's program and that was a big reason why Ray was picked to host the summer replacement show while Andy went "on vacation". As you can see the TV program began on June 20th which was almost a month after "Everything Is Beautiful" had reached it's peak on the radio. No doubt the weekly exposure caused the single to continue to sell...the album of the same name reached the Top-40 on the Billboard 200.

The single reportedly sold more than 3,000,000 copies worldwide...and since there wasn't such a thing as a Platinum certification back then any album or single that sold a million copies or more was referred to as a Gold seller. It wasn't until later in the '70s that Platinum came to define a million seller while Gold became a certification for half a million in sales. For nostalgia purposes I refer to it as a Gold record...even though it's technically Triple-Platinum if we use today's terminology.

Given all the success that this single had in 1970...climbing the charts in April and May...reaching #1 in late May and remaining at #1 into early June...being heard for 8 weeks on a national NBC television program from late June through early August...and selling millions of copies in the process it shouldn't have been any surprise that in early 1971 Ray won the Grammy for Best Male Pop Vocal Performance for "Everything Is Beautiful". The song won a second Grammy in 1971 due to the Jake Hess version which won in the Best Inspirational Performance category.

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