November 14, 2011

Ray Stevens: Retrospective 17...

In this Retrospective installment we go back 17 years in the career of Ray Stevens to take a look at 1994. This was one of the busiest times in his career where a lot of his success was coming from the home video market. It was around this time in 1994 that two of Ray's home video releases were still among the Top-10 in home video sales. Comedy Video Classics, the 1992 collection of music videos, had sold more than 200,000 copies in retail stores beginning in 1993 (following it's year long advertising campaign on TV). That particular home video sold millions by way of TV advertisements. He followed it up in 1993 with Ray Stevens Live!, a home video of one of his Branson, Missouri concerts. Technically it was a partial concert with some of the performances edited out and placed on the sequel, More Ray Stevens Live!. After the Ray Stevens Live! home video was released to retail stores in the late summer of 1994 it became another retail sales success. Each of the home videos had lengthy chart early November of 1994 Comedy Video Classics had been on the charts almost 80 weeks while the newest, Ray Stevens Live!, had been charted for nearly 30 weeks.

In the meantime, while Ray's home video releases were selling unprecedented numbers, his publishing company received an award for "I Can't Reach Her Anymore", a hit single for country singer Sammy Kershaw in 1994. This was the second publisher award bestowed upon Ray in association with a Sammy Kershaw recording...the first being 1992's "Cadillac Style".

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