January 22, 2012

Ray Stevens...Classics at 20...

Comedy Video Classics became a gigantic success in the career of Ray Stevens in 1992. In actuality, though, the home video would remain a success through 1994 as it not only sold millions of copies by way of direct marketing but it would also sells hundreds of thousands of copies in retail stores throughout 1993-1994 during it's initial wave of availability. The home video's commercial aired numerous times, at various times of the day, and even during the overnight hours. Longer commercials for the home video would often air in the overnight and early morning hours while quicker commercials aired in the afternoon and prime-time. The commercials weren't limited to just The Nashville Network or country music friendly channels...Comedy Video Classics commercials aired on quite a few cable channels of the time period. The music videos featured on the collection were: "Help Me Make It Through the Night", "It's Me Again, Margaret", "Santa Claus Is Watching You", "Surfin' U.S.S.R.", "Sittin' Up With the Dead", "Mississippi Squirrel Revival", "The Streak", and "Everything Is Beautiful". When the collection became available for retail sale in 1993 it became eligible to appear on the weekly sales charts. This is important mostly for publicity purposes. As radio and TV insiders view the weekly charts they often get a feel for the artist's who are selling or who are getting airplay. When Ray's home video was able to become recognized in the pages of Billboard magazine it created even more hype. The home video would reach the #1 position on the Video chart and remain firmly placed among the Top-10 in home video sales for nearly a year! It's early sales totaled up to more than 2,000,000 copies (direct market and retail sales combined). The home video format became Ray's launching pad into home video mogul stratosphere as two follow-up releases, Ray Stevens Live! in 1993 and Get Serious! in 1995, both obtained respectable chart placings during their respective years of availability in retail stores. Neither collection would top Comedy Video Classics in sales statistics or awards...but yet this isn't anything new when discussing any field of entertainment. Very, very rarely does the follow-up out perform the predecessor...especially when we're talking about sales data...but by and large the follow-up releases sold hundreds of thousands of copies in retail stores and were initially sales hits with direct marketing, too. The 1995 home video hit retail stores in January 1997 and it quickly amassed more than 300,000 in sales earning Triple-Platinum recognition. Comedy Video Classics was the #1 Home Video of 1992 and subsequently was named Billboard's Top Video of the Year. The home video was later released in DVD format but it wasn't sold on TV or in retail stores. The availability was limited to on-line stores such as Amazon and his own store at his web-site.

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