July 7, 2019

Ray Stevens: Vintage Visuals...mid 1990s...

Hello once again!! In this installment of the vintage visuals series I take a look at the mid 1990s era in the career of Ray Stevens. The decade was one of change, experimentation, and major successes. I already spotlighted the early 1990s era of his career several blog entries ago and this one zeroes in on 1994, 1995, and 1996.

The Ray Stevens movie, Get Serious!, came along in the latter half of 1995...late summer/early fall. The direct-to-VHS movie was in a lot of ways the climax of Ray's meteoric rise in the world of VHS and direct marketing which got underway a couple of years earlier in 1992. Ray released four home video projects, in total, during 1992-1993. Two of the projects (Amazing Rolling Revue and More Ray Stevens Live!) were sold through his fan club and in the gift shop at his former venue in Branson, Missouri while the other two (Comedy Video Classics and Ray Stevens Live!) were sold over television and in newspaper advertisements. I made mention of those projects in my blog entry where I focused on the early 1990s era of his career. By 1994 Ray had left Branson, Missouri after three seasons (1991, 1992, and 1993) of concert performances at his former theater. On several of his television appearances in 1994 he mentioned that he was in the process of selling the theater...in his 2014 memoir, Ray Stevens' Nashville, he wrote about selling the venue to a company who, in turn, staged the 'Country Tonight' revue at the venue for ten consecutive years (1994-2003) but hard times fell upon the organization by 2003 and they asked if Ray would take back the theater and they would pay the remainder of their debt in the form of rent. So, as Ray put it, he took back the theater at the end of the 2003 summer concert season and spent a year and a half on redecoration and refurbishment and then had a grand re-opening in the summer of 2005. Ray headlined his old Branson, Missouri theater during the summer and fall months of 2005 and 2006 before selling the venue, for good, to the executives of RFD-TV. But let's back up a decade...we're suppose to be focusing on the mid 1990s...

As I started off saying...in several of Ray's interviews in 1994 he spoke of his goal of taking a much needed vacation after the Branson experience. In the summer of 1994 he won his 10th consecutive Comedian of the Year award from the fan-voted publication, Music City News. This publication would eventually go out of business after more than 30 years in print...largely overshadowed by a newer publication, Country Weekly, and their reader-voted Country Pick awards. Country Weekly, however, benefited from it's availability at the checkout stands in nearly every retail/grocery store in America whereas Music City News remained heavily subscription based and was rarely, if ever, widely distributed.

Ray was named Favorite Comedian by the readers of Country Weekly and received a Golden Pick award during the awards gala in 1995. While Ray appeared on the cover of Music City News a couple of times and his name shown up on the cover of many issues as a form of advertisement for a featured article within it's pages, strangely enough, he never appeared on the cover of any issue of Country Weekly during it's 24 years of print publication (1994-2016). His name appeared on the cover a few times and he had his share of appearances/interviews within the pages of Country Weekly but for the most part much of the attention given by Country Weekly, as far as country comedy, went to performers who were stand-up comedians in the traditional sense whose material catered largely to a southern audience (specifically the audience advertisers crave: 18-39 year olds).

The filming of Get Serious!, as mentioned, took place in the winter months of 1994 and early 1995. I was a member of his fan club from 1995 until it closed down in 2002 and in some of the earliest newsletters I have there were updates on the movie's progress and film schedule. The staff of his fan club referred to the film by an acronym. If memory serves me correct the film was referred to as LFSDMCV. The letters stood for: Long Form Story Driven Music Comedy Video. Now, I might have a couple of the letters in the wrong place. It could be LFSDCMV: Long Form Story Driven Comedy Music Video...but I think the first acronym is correct because Ray's emphasis was on the music and the overall execution of the film rather than emphasizing the comedy aspects...so I think LFSDMCV is the correct acronym. I'd have to literally dig through piles of archived papers in a storage bin to find those mid 1990s fan club newsletters...let's just stick to LFSDMCV. An article in Billboard magazine from November 1994, as far as I know, was the first news release concerning Ray in the process of filming a movie. 

Ray's movie was sold through direct marketing throughout the fall of 1995 and into mid 1996. The television commercials for the movie aired on many television stations...most of the time the commercials were airing on cable television stations rather than broadcast television. In the world of television communications the term broadcast networks are used to describe local channels which originate from a local television studio in a viewer's market but carry a daytime and prime-time line-up mandated by a broadcast network whereas cable television networks originate from anywhere, air whatever content they choose, and, usually, are part of every television channel line-up all over the country. CBS is a broadcast network and they have local affiliates all over the country whereas TBS is a cable network, for example, and is provided to cable television providers. If you did not have cable television but still wanted to watch television you were only going to get the basic broadcast networks (FOX, CBS, ABC, and NBC plus whatever the local PBS affiliate happens to be) and the reception would not be that great. In an episode of Crook and Chase's former interview program, Music City Tonight, Ray made mention of Get Serious! having reached Platinum status through direct marketing. The program had earlier presented a Get Serious! night after the VHS had become available. That particular episode featured not only Ray but several of the people who had cameo appearances in the movie: Chet Atkins, Johnny Russell, Williams and Ree, James Gregory, and George Lindsey. Jerry Clower also appeared in the movie but not in a cameo role. He was more or less a supporting player given that he had several appearances scattered throughout the film playing the part of Ray's manager. He, too, also appeared on Get Serious! night. The VHS was released to retail stores in the latter half of 1996 by MCA Records. In the case of two of the early '90s VHS tapes the retail distribution was handled by Curb Records (in 1993 and 1994) but after Ray signed with MCA in 1996 the retail distribution was handled by that label. It was their first product on Ray Stevens since 1989. He recorded for the label during a five year period, 1984-1989, prior to his signing to the Curb label in 1990. In an appearance on Primetime Country in 1996, originally hosted by Tom Wopat, Ray mentioned that Get Serious! was Double-Platinum. Gary Chapman later took over hosting the show for the remainder of it's time in production.

A companion VHS, which you see above, was made available to fan club members in 1995. It's a documentary/behind-the-scenes of the movie's production with a lot of footage that didn't make the final cut and of course numerous bloopers are featured. The 1995 movie marked the music video debuts of "Ahab the Arab" as well as "Gitarzan", "Shriner's Convention", "The Dooright Family", "The Woogie Boogie", and several more. Ray appeared in costume as "Gitarzan" during his performance of the song on Get Serious! night in 1995 on Music City Tonight. After the performance, still in the costume, he went over to the interview couch and conducted the first segment of the show in his costume and spoke about the movie and the fact that during the opening performance of "Gitarzan" Jane had a beard. Ray joked that it was due to Jane abusing hormone injections but, of course, it was Buddy Kalb in drag...miming the words of Jane as Ray was singing them. The camera panned out into the audience where Buddy, as Jane, was positioned and as we heard Ray singing the lines Buddy/Jane was lip-syncing. In keeping with the spirit of the jungle motif and as a visual tie-in with caveman, "Alley Oop", Buddy/Jane 'sang' into a replica of a large leg bone rather than a microphone. It was a fun-filled episode and a great kick-off for the movie.

After a commercial break (one of those commercials being an ad for the VHS) Ray was in regular clothes and seated on the couch. Charlie Chase, one half of the Crook and Chase duo, provided the voice-over for the television commercial. One of the commercials, which aired on cable channel TNT, was uploaded onto YouTube...



The free cassette tape offer wasn't part of the direct mail advertisements during the course of the entire ad campaign. When I became a member of his fan club I purchased his products directly from their catalog and therefore the free cassette offer wasn't part of the sale. I eventually purchased the cassette tape being spoken of in the commercial for an incredibly low discounted price from his on-line store in the early 2000s. They only had a handful left. The cassette features a full performance of the song, "We Don't Take Nothin' Off Nobody", whereas the movie features the opening verse and chorus. Now, as a result of Ray's phenomenal success with direct marketing his VHS tapes, a compilation was inevitably on the horizon. Latest and Greatest was issued in 1996 on VHS and it featured 10 music videos. It was comprised of 4 music videos from 1992's Comedy Video Classics and 6 music videos from Get Serious!.

A couple of months ago Ray uploaded the music video, "Ain't Nobody Here But Us Chickens", onto YouTube. This isn't to be confused with another song with the same title from the 1940s by Louis Jordan. The song featured in Ray's 1995 movie is an entirely different song. Ray wrote this same-titled song for the Get Serious! movie and it's a duet with his co-star, Connie Freeman...she played the role of Charlene MacKenzie. You'll see another co-star, Tim Hubbard, in the role of Coy. The movie is available on DVD for those that may be wondering. It isn't on Blu-Ray, though. I don't even own a Blu-Ray player, believe it or not, so I'm still a customer of DVD. You can get your copy of the movie by clicking HERE.


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