July 21, 2019

Ray Stevens: Vintage Visuals late '50s...

This is an updated photo of myself and an obscure CD titled Ray Stevens: The NRC Years 1958-1960. I posted a photo of myself and this CD in a blog entry last year and in that photo I'm as clean-shaven as Ray happens to be on the CD's picture sleeve. This time around, though, I've got some facial hair (I hadn't shaved in a couple of days) and obviously Ray Stevens remains clean-shaven in the photo. I decided to create this blog entry because of it's dramatic step back from the previous two I'd written. I thought it would be fun to return to the earliest of years in the career of Ray Stevens and return to 1959...oh yes...that's 60 years ago...and give some focus on this group of NRC recordings once more. It's something of a numerical pattern game I like playing...if I've written a blog entry focusing on Ray's career in 2001, for example, the next blog entry may jump ahead 10 years to 2011 or go back 10 years to 1991. I also have another reason for focusing on this time period in Ray's career...but more on that a little later. This CD features 11 recordings on the NRC label...a company originated in Atlanta, Georgia in 1958 by disc jockey/producer/publisher, Bill Lowery, and Boots Woodall. The acronym, NRC, stands for National Recording Corporation. Ray's early career is tied inexorably to Bill Lowery and you can't factually write articles, essays or blog entries on the early career of Ray Stevens and not incorporate the impact, importance, and influence of Bill Lowery. Even though NRC was co-founded by Bill Lowery in 1958 the business relationship with Ray goes back even earlier. As a song publisher and promoter Lowery often visited local radio stations and would promote artists and often the radio disc jockey would engage the artist with an interview. Ray signed his first recording contract in 1957 for a label known as Prep Records, a subsidiary of Capitol Records. Although the Prep and Capitol sessions were produced by Ken Nelson it was Bill Lowery who happened to be responsible for the publishing end. "Silver Bracelet", released in 1957 on Prep, was written by Ray and published by Lowery Music.

One of the recordings that Ray did at the NRC label happened to be "High School Yearbook" based upon "The Deck of Cards". If you know your music history then you'll recognize the latter as a spoken word classic...I am much more familiar with the versions by country music artists but the pop music hit is identified with game show host Wink Martindale. The songwriters of "High School Yearbook" a/k/a "The Deck of Cards" are credited on the NRC recording as W. York, R. Baxley, and S. Singleton which I'm assuming stands for Shelby Singleton!? The song is based upon "Deck of Cards" but rather than it being a cover version about how cards are used by a soldier as a substitute for a bible Ray's recording tells of a high school student that uses a deck of cards to remind him of his less than stellar academic life and that the deck of cards is a substitute for a yearbook...closing the performance stating that as a result of his sloppy performance during Senior year in high school he won't be graduating with the rest of the class.

1959
The concept of a soldier comparing a deck of cards to a bible is credited with being created in the late 1800s but it was never set to music until the late 1940s. Ray's recitation from 1959 doesn't credit T. Texas Tyler as a songwriter...for he's the one that wrote "Deck of Cards" in 1948. The B-side of 1959's "High School Yearbook" is a song Ray wrote titled "Truly True" with Lowery Music as the publisher. In my way of thinking Lowery's desire of making Atlanta an important outlet for music represents the concept of Independent-thinking...that is, rather than working in New York, Chicago, Los Angeles, or Nashville he felt Atlanta could produce just as many quality recordings as those places. This independent style of thinking, I'd say, influenced the people that worked for him...and Ray Stevens is no exception. When you think about it Ray has long been his own producer, arranger, song publisher, and session musician who rarely, if ever, releases records as a result of marketing research (often referred to as 'radio-friendly' songs) and he never deliberately chased trends although, being a shrewd businessman, he embraced a lot of styles over the decades and his career has had a lot of twists and turns as a result. His independence, he remarked in his 2014 MEMOIR, has a lot to do with his lack of collaborators as far as album production is concerned. He works with a crew of people on whatever it is that he's working on but he ultimately has the final say on his career decisions and song choices. There have only been a few times in his career where he recruited a co-producer and although his earliest recordings do not credit him as a record producer I'd say he was the creative force behind those recordings as far as their execution given his music arranging prowess.

The 11 recordings on this CD, to my way of thinking, is an almost complete representation of his NRC years. Now, for the most part, the songs on the CD are listed as A-side/B-side. NRC released four singles on Ray during 1958-1960 but he recorded a number of songs for the label that were not released until years later on obscure, low-budget albums. In addition to recording he was also a session musician, music arranger, and songwriter for other artists on the NRC roster. The lack of detailed information surrounding Ray's recordings for NRC as well as Capitol Records tend to add confusion and uncertainty when it comes to bloggers...and this CD goes a long way in adding to the confusion due to the final three recordings on the CD. There is an on-line source that credits the song "Cholly Wolly Chang" to Capitol Records whereas this CD it's credited as a recording on the NRC label. Track ten, "Part of the Time", and the final track, "That's What She Means to Me" must be unreleased recordings for the label. If you do on-line searches for Ray's late '50s recordings you'll also come across an 8-track from Cadet Records titled Lean Times. That 8-track, which doesn't feature a year of release, is one of those releases that adds to the murkiness by blending his Capitol and NRC recordings on one compilation. Lean Times, for example, features "High School Yearbook" but it also features a song he recorded for Capitol in 1958 titled "Cat Pants". Also, Lean Times refers to "Truly True" as 'Truly Truly' as does Crown Records in their 1965 compilation album titled Ray "Ahab the Arab" Stevens and Hal Winters. What exactly are the songs found on this NRC Years CD you may be asking yourselves? Here's the song list...

1. Sgt. Preston of the Yukon
2. Who Do You Love?
3. Happy Blue Year (instrumental)
4. High School Yearbook
5. Truly True
6. What Would I Do Without You?
7. White Christmas (instrumental)
8. My Heart Cries For You
9. Cholly Wolly Chang
10. Part of the Time
11. That's What She Means To Me

Earlier this year a book was released on the life and career of Bill Lowery and his impact on the music industry...with a bulk of that impact originating from Atlanta, Georgia. The book is titled Atlanta Pop in the '50s, '60's, and '70s: The Magic of Bill Lowery. You can purchase the book from Amazon by clicking HERE. The book's been available since April of this year. There's a limited preview section and there's a lot of mentions of Ray...in the index it shows that Ray's name appears several other times in areas of the book without the free preview. The back cover of the book has a nice photo of Joe South, Tommy Roe, and Billy Joe Royal. When you visit Ray's CabaRay showroom in Nashville you'll obviously make a stop inside the piano bar. On the wall overlooking the bar is a large portrait of Bill Lowery, with a drink in his hand, and a banner above that reads: The Bill Lowery High Spirits Emporium.

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