September 3, 2018

Ray Stevens: The abc's of NRC...

Several blog entries ago I wrote about the music of Ray Stevens during his brief stay with RCA Records (1980-1983). The tenure resulted in three studio albums during the years 1980, 1981, and 1982 and one compilation release in 1983 during the four years he was signed to the label. Ray had actually joined RCA late in 1979 but no recordings from him emerged until early in 1980. In this blog entry I'm going further back and re-visit his brief stay on a label known as NRC (1959-1960). The acronym stood for National Recording Corporation and it was owned by and operated by Bill Lowery, a guiding force in the early stages of Ray's career (and other recording acts as well). The label and the recordings originated in Atlanta, Georgia which itself was a major departure from the industry norms of the era which pretty much dictated that Los Angeles, New York, Chicago, or Nashville were the music recording centers of America. A disc jockey, originally, as well as a local television figure in the Atlanta, Georgia market Bill Lowery formed his own music publishing company, Lowery Music, and concentrated on publishing songs of all genres. Several of the songs he published ended up being recorded by country and pop music artists and two songs, in particular, were "Be-Bop-a-Lula" by Gene Vincent (1956) and "Young Love", which saw four releases in quick succession: One of the song's writers, Ric Cartey, issued a version of the song in 1956 that didn't chart but then Sonny James released a version that become a gigantic country music hit and it crossed over and landed in the Top-10 of the pop charts in 1957. Then the actor, Tab Hunter, recorded the song and it overshadowed Sonny's version on pop music radio by hitting the top of the charts. A Canadian group, The Crew-Cuts, issued their version early in 1957 as well to eventual Top-20 success. As the publisher of "Young Love" it became one of Bill Lowery's biggest hit songs. He formed NRC in 1958 while Ray Stevens was still under contract at Capitol Records. Ray had been recording for Capitol, a contract resulting from Bill Lowery's influential recommendation/suggestion, for almost two years before making the move to Lowery's NRC label in 1959. Ray's first-ever commercially released recording happened to be on a subsidiary label of Capitol called Prep Records in 1957. The producer of Ray's recordings at the time was Ken Nelson.

As longtime fans of Ray Stevens should know but I'll make mention for newcomers...those earliest recordings for Capitol and NRC didn't chart nationally...well, one of them did, technically, but it was removed from radio playlists before it became "a hit". These non-charting singles represent Ray in his formative years on vinyl and long before his more familiar musical characteristics emerged. I don't need to tell longtime fans of Ray this but, as mentioned, the newcomers often are shocked to hear recordings by Ray from the late '50s to the mid '60s time frame. In those years, specifically the late '50s, Ray's recordings had a touch of teen-idol, romantic crooner atmosphere to them...but that shouldn't come as any surprise considering pop music of that time period was built around love ballads, teen angst, and sometimes tragic, emotionally heavy heartbreak in addition to the upbeat rock and roll sounds that are nostalgically tied to that era. In addition to being a vocalist at NRC he was also heavily involved as a writer, session musician, and music arranger of other artist's songs. If you search YouTube or do any kind of on-line image search for 'Ray Stevens + NRC Records' you'll find out a lot of information. The NRC recordings by an artist named Paul Peek has Ray credited as the Orchestra leader. Specifically it's referred to on the label as The Ray Stevens Orchestra. I do not know the names of any of the other musicians that were part of this orchestra but Ray's name headlines it so I assume he was the pianist and I'm guessing that Jerry Reed and Joe South were guitarists...but beyond those three I'd have no idea who the rest of the musicians happened to be. I know that Billy Joe Royal and Tommy Roe were part of the Georgia music scene, too, along side Ray and the others mentioned but I don't know if they were part of this 'orchestra' promoted on Paul Peek singles.

In the photo above I'm displaying a CD of 11 recordings by Ray Stevens as part of a series called The NRC Years. The series spotlighted the recording artists that recorded for the label in the late '50s and early '60s. There are some errors situated around this CD, however. On the cover it has his years at the label as 1958-1960 but in reality he wasn't on the NRC label until 1959. In addition to this there are a couple of songs in the collection that were recorded for Prep Records but were commercially unreleased in single format: "That's What She Means to Me" and "Cholly Wolly Chang". Those two recordings have appeared on a couple of compilation albums in the past but a single release was never available. Track ten, "Part of the Time", is another recording that never appeared on a commercially released single but it's available on this CD.

The recordings on this obscure CD collection are: "Sgt. Preston of the Yukon", "Who Do You Love?", "Happy Blue Year", "High School Yearbook", "Truly True", "What Would I Do Without You?", "White Christmas", "My Heart Cries For You", "Cholly Wolly Chang", "Part of the Time", and "That's What She Means To Me". The first eight recordings were issued on NRC while the last three weren't. The Christmas recordings are instrumentals. NRC issued four singles on Ray and since a single consists of an A-side and a B-side that's eight recordings altogether. I have no information when "Part of the Time" was recorded. I don't know if he recorded it while at NRC but chances are it's a recording from his Capitol years, too, because both "Cholly Wolly Chang" and "That's What She Means to Me" are credited to Prep Records and noted as unreleased in the liner notes of another compilation CD on Ray that I have called Ahab, Jeremiah, Sgt. Preston and More...The Early Ray Stevens from 2014 and having not seen any conflicting information I take the liner note information to be credible. Those same three recordings that make up tracks 9, 10, and 11 of The NRC Years appear on a various artists LP from 1962 titled The Young Lovers. That project features 10 recordings (3 from Tommy Roe, 4 from Bobby Rydell, and 3 from Ray). As mentioned NRC released only four singles on Ray but he'd move on to Mercury Records in 1961 and literally move from Georgia to Nashville, Tennessee by 1962 but never fully leaving his Georgia-born roots behind.

To say Bill Lowery had an impact on the career of Ray Stevens is a gigantic understatement. Bill was responsible for getting Ray on records, first of all, and promoting the songs in addition to publishing practically everything Ray recorded for almost a decade (1957-1966). Ray, by 1966, had become more or less a seasoned veteran among session musicians in Nashville and other important and influential industry figures (Shelby Singleton, Chet Atkins, and Jerry Kennedy) had also seen all of the talents Ray had to offer during countless recording sessions for not only his own recordings but on the records of other artists. His move to Nashville spearheaded the path his career has taken ever since. Earlier this year when Ray opened his showroom, CabaRay, it specifically pays tribute to Music City, U.S.A. and several key figures that shaped Nashville into Music City. Photo's of record producers and musicians line the walls and the booth's are named for several record producers, too. When you think about it Bill Lowery received the biggest visual tribute at the CabaRay...informally called the piano bar it's officially known as The Bill Lowery High Spirits Emporium...and a large photo of Lowery, with a drink in his hand, decorates the wall above the bar.

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