June 9, 2011

Let's Discuss Ray Stevens, Part 30...

Inching closer to the three hundred thousand mark...the "Obama Budget Plan" video has gotten 261,185 unique views at the moment. Earlier this morning the Spirit of '76, the current CD from Ray Stevens, was ranked on Amazon's Top-20 Singer-Songwriter best-selling list. The CD's been featured on that list's Top-100 for a couple of weeks. Earlier today on Twitter it was mentioned that Ray hopes to have his much-anticipated Encyclopedia of Recorded Comedy Music finished at some point in July. My guess is a release date, should it be finished in July, will come at some point in August or September...perhaps later in the year. Although there's still the possibility that the collection will be released sooner rather than later once it's completed since it is a highly anticipated release among his fans and novelty song specialists in general.

One of the songs that Ray Stevens often performed in concert for years was "Sex Symbols". The song spoofed the unlikely but commercially successful duo of Willie Nelson and Julio. Ray doesn't vocally impersonate Willie but he does an impression of Julio in the recording. In performance Ray would use a dummy likeness of Julio and act like a ventriloquist. The Julio dummy makes a cameo appearance in Ray's music video of "The Blue Cyclone". "Sex Symbols" is one of the songs from Ray's 1987 album, Crackin' Up. The comedy album's biggest single was "Would Jesus Wear a Rolex?" but the remainder of the album is just as good if not as topical as the Rolex song. The B-side of "Sex Symbols" is a very funny western story called "The Ballad of Cactus Pete and Lefty" where Ray tells the story of a drifter and his pet sidewinder, Lefty. Cactus Pete mentions a few celebrities throughout the song but there's nothing topical among the conversation. The song was made into an animated music video nearly 20 years later in 2006 and can be found on the DVD, Cartoon Carnival, Volume One.

As I mentioned in previous blog entries, Crackin' Up is the album that some (not all) music critics described as R-rated (believe it or not). Their criticism was largely built on "Sex Symbols", "Three Legged Man", and "Cool Down Willard". In the case of "Three Legged Man" you'll hear a comical story of a man who steals another man's wife...not only does he steal the guy's wife he also takes the man's peg leg in an effort to persuade the man not to run after them (it hilariously backfires). "Cool Down Willard" tells about an envious man whose annoyed by all of the attention the women in his family give to Willard Scott. This song is topical in places...as it makes mention of Willard being the weatherman on the Today show and reference is made to Willard's segment on saluting birthdays of those reaching 100 or above. The 1987 album also contains "Gourmet Restaurant" which became an animated music video from Ray in 2006, too.

One of the unusual aspects of Ray's catalog of songs is that a lot of them have since become music videos...years and in most cases decades after they were originally released in audio form. Ray rarely made music videos prior to 1992...in fact there were only two music videos released by Ray during the 1980's - the decade many cite as being the birth of the music video concept. Ray's first music video was "Santa Claus Is Watching You" from 1985...then a music video for "Surfin' U.S.S.R." came along in 1988. In 1990 he put out two music videos: one was "Sittin' Up With the Dead" and the other was "Help Me Make It Through the Night". The latter video received some nice exposure on the various video programs on The Nashville Network. Then, in 1992, Ray came out with Comedy Video Classics which incorporated the four previously released music videos and added four new ones: "Mississippi Squirrel Revival", "It's Me Again, Margaret", "The Streak", and "Everything Is Beautiful".

Ever since the direct-market release of Comedy Video Classics in 1992 and it's subsequent retail release late in 1993 Ray Stevens has become uniquely tied with comedy music videos. Ray was definitely a pioneer in the commercial viability of home video and his string of home video releases in the 1990's: Comedy Video Classics, Ray Stevens Live!, and Get Serious! were immensely successful throughout the bulk of the decade. I don't have the precise stats but Comedy Video Classics spent over a year on Billboard's home video chart. The collection couldn't chart in Billboard until it became available in retail stores and so after a year being sold exclusively on TV and in print advertisements (1992-1993) it became available for retail purchase in shopping stores across the country in late 1993. It spent the rest of 1993 and nearly all of 1994 among the Top-20 best selling home videos.

Around the time Comedy Video Classics hit retail stores in 1993 a new direct-market offer became available: Ray Stevens Live!. This concert video was taped at Ray's Branson, Missouri theater and it became a million selling home video, too. Available as a direct-market release originally (1993-1994) it hit retail stores in mid 1994 and it remained a top selling home video through the rest of 1994 and into 1995. In fact there were many weeks in mid '94 where Ray's two home video releases would flip-flop chart positions and compete against the other. In mid to late 1995 Ray came out with Get Serious! which is a direct-to-video movie. Within the movie there are music video insertions...ten music videos are interwoven throughout which help add to the movie's unique presentation. The movie is 1 hour, 50 minutes long and it satirizes political correctness by shining a light on it's toxic influence. Political correctness is basically an extension of progressive liberal Utopian beliefs where "everybody gets along and there's no fighting, screaming, shouting, or war". While in theory a Utopian existence is ideal but in practice it's artificial and not the way of nature and that's why those like myself oppose political correctness. Humans need to fight...they need to argue...they need to joke and have fun without the fear that a bystander isn't going to "be offended"...political correctness is censorship...and censorship is never a good thing.

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