March 29, 2015

Ray Stevens: The Taylor Swift Music Video, entry 8...

Hello once again...I felt that it's about time I posted some updated numbers concerning the current YouTube video from Ray Stevens, "Taylor Swift is Stalking Me". In my previous blog entry I noted that the video had spiked in unique views largely on the strength of an article that appeared on Billboard magazine's website. It had jumped to 93,509...a pickup of more than 15,000 additional discoveries. Today finds the video having gotten 103,693 unique views and that's an increase of 10,184 discoveries during the last 2 and a half days.

Given that the video's vaulted past the 100,000 mark I suspect that the video is going to go in one of 2 different directions from here on out.

One direction might be that the video is going to be picked up and shared on various news websites in their Entertainment sections and reach a non-music audience for the first time. A non-music audience is my way of describing the audience that by and large visits news and political websites rather than visiting music sites or keeping up on the latest music releases.

Another direction that the music video might go in since it's broken into the 100,000 level is to just coast along...picking up a couple thousand unique views here and a couple thousand there. I don't think the video is going to be the single biggest publicity tool for his current CD, though. He has a couple of concerts scheduled in June...but with this being March...I just can't imagine he'll ride the current music video for 3 more months but Ray likes to plan ahead a lot of the time and he may have things planned further down the road.

As I've long since pointed out Ray Stevens is entirely unpredictable and he lives in his own universe and I mean that in a positive way. Once you get the sense that you can predict something he'll do he does something radically different than expected. He doesn't follow a set pattern even if it may seem like he does.

Now, the reason I doubt that the music video is going to be the current one from Ray by the time June rolls around is because I feel the video's possibly reached it's peak during the last couple of days after it's exposure in the Billboard article and I explain my reasoning below...

As mentioned in the opening paragraph the video received more than 15,000 unique views in the hours after the Billboard article hit the social media sites and then during the last couple of days the video's racked up 10,184 additional discoveries. That's more than 25,000 unique views over the course of a 5 calendar day period (March 24-March 29).

Unless there's some additional high profile publicity for the music video enabling it to reach the same amount of an audience size that it reached this past week the video may just coast along until the follow-up arrives. Here's the video...



You can purchase the Mp3 of Ray's current release, Here We Go Again!, on Amazon by clicking HERE. If you prefer a CD copy, as I do, you can click HERE. The page opens up to my customer review of the CD. To order the CD just click the Add to Cart button on the left side of the page next to the review. All fans of Ray Stevens are sure to love the CD as much as I do...


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