August 25, 2019

Ray Stevens: The Road to the Country Music Hall of Fame, Part Six...

Hello once again!! In Part Six of this mini blog series I'll be looking at 1970, 1971, and 1972 in the Country Music Hall of Fame career of Ray Stevens. In the latter half of Part Five I focused on the release and international success of "Everything is Beautiful" during the summer of 1970 and the subsequent summer series that Ray hosted for Andy Williams on NBC-TV.

I kind of briskly went over the summer 1970 television show in my previous blog entry...stating it ran for eight weeks and I named three of it's cast-members. The official cast-member roster is as follows: Ray Stevens (host), Lulu, Mama Cass, Dick Curtis, Steve Martin, Carol Robinson, Billy Van, Solari and Carr. If you search YouTube for Ray's official channel over there...called raystevensmusic...you'll come across several clips from the summer 1970 series. You can also type in the name Ray Stevens and the year, 1970, and the search results will return a lot of those video clips Ray uploaded over the years from that series. The series, as mentioned, ran for eight episodes from June 20, 1970 to August 8, 1970. If you notice off to the left the title card has three question marks following his name. This sight gag was applied due to idea of Ray hosting the television series and being selected over seasoned television personalities. Viewers of Andy's television series and those that followed music knew of Ray Stevens but to have him headline a television series was presented as a novel idea. In most of the episodes there was a recurring sketch where an off-screen narrator would ask people if they knew who Ray Stevens was. One of the YouTube video clips have the likes of Don Knotts, Tom Smothers, Jonathan Winters, and even Andy Williams himself being asked if they know who Ray Stevens is. When I posted Part Five of this mini blog series I realized that I didn't give his summer 1970 series a proper spotlight...but rather than going in and editing Part Five I decided to kick off Part Six with a somewhat better overview of his television series considering the show's theme song and the show itself enabled Ray and his music to become mainstream rather than something that existed, albeit successfully, under the radar. His 1970 studio album for Barnaby Records, Everything is Beautiful, marked the first time he was solely credited as record producer. The phrase "produced and arranged by Ray Stevens" seen on all of his studio albums going forward would become as familiar to Ray's fans as the catchphrases found in a number of his novelty songs.

Now, then, following all of the popularity of "Everything is Beautiful" during the summer of 1970...a single that hit number one on the Pop charts in America, Australia, Canada, number one on the Easy-Listening chart, as well as the Top-40 in country music (his first single to place among the Top-40 in that format)...now, following this was something that had to be done. A massive hit is a blessing and sometimes a curse...for a follow-up is almost always compared to it's predecessor as far as chart statistics, sales statistics, etc. but a follow-up arrived in July of 1970...right in the midst of his summer television series. "America, Communicate With Me" hit the market during the era in pop music dominated by Protest songs. These songs were filled with a lot of emotional lyrics designed to either speak for or against America's involvement in the Vietnam War or speak for or against America's policies, in general, in both domestic and foreign matters.

Barnaby Records, an Independent label owned by Andy Williams, was distributed during this point in time by CBS Records. The single was heavy on social commentary as you could imagine. It is part of the Protest song era in pop music, albeit not a major pop hit, but it has a unique distinction of actually being a song that examines the protesting from both sides resulting with Ray asking for common ground and asking the country, as a whole, to communicate with him in his effort to make sense of everything that's going on in America because nothing he sees makes any sense whatsoever. The fact that the song didn't attach itself too strongly to either a Conservative or Liberal point of view and the fact that the opening lines tell of one who's tired of all the protesting taking place...well, as you could guess, it didn't exactly endear itself to those that were out there protesting and rabble rousing. Common sense usually wasn't part of the vocabulary of the zealous faction of protesters dominating the news headlines in 1969/1970. Ray's song struck a chord with people, though...ironically it peaked a few slots below the Top-40 on America's Hot 100 pop chart...kept out of the Top-40, in my opinion only, by those in the music industry that didn't appreciate the sentiments expressed in the song. Just as ironic is it's appearance in the Top-40 in Canada...you'd think that a song expressly written to criticize and question everything happening in America would have more of an impact in the home country but yet in Canada it hit their Top-40 pop chart. The single had it's greatest impact in the radio format catering to the adult audience...the Easy-Listening format...called Adult-Contemporary as well. This format, at the time, aimed their radio programming toward adults that identified themselves as contemporary pop music fans but disliked the music geared toward teenagers and younger adults...and so this radio format, dating back a number of years, played the artists on the Hot 100 that had a mature, older following...with reliance on recording artists that specialized in ballad-style crooning rather than the over-the-top flamboyant overtone of rock and roll. This format was home to pop singers that were removed from Top-40 radio in the aftermath of rock and roll in the mid 1950s. In spite of Ray Stevens being in the same age bracket of contemporary pop/rock artists of 1970 his music was having it's greater impact with a larger audience outside of the narrow confines of Top-40 demographic restrictions. There are many reasons for this that I won't go into now but as a result of his impact with general audiences "America, Communicate With Me" reached the Top-20 on the Adult-Contemporary chart in the early fall of 1970. In fact it peaked just a few notches below the Top-10...a truly remarkable feat for a single that fell mostly on deaf ears by those in Top-40 pop radio. Given that today is August 25, 2019 if you were magically return to this week in 1970 "America, Communicate With Me" would be all over Easy-Listening radio stations. The B-side of the single is the social commentary lament, "Monkey See, Monkey Do". That song deals with people being consumed with imitating others as far as fashion and material items go...and competing with one's neighbor for the better car, property, etc.

As a follow-up to "America, Communicate With Me" Barnaby Records issued "Sunset Strip" in October of 1970. This particular song was described by some music critics within the pages of Billboard magazine as something of a tribute to the music of Brian Wilson from The Beach Boys. Once you listen to the song you'd be inclined to agree...Ray does a great impression of the sound heard in a lot of surfer music complete with high harmony background reminiscent of Beach Boys records. Lyrically the song takes a look at the famed stretch of road on Sunset Boulevard and the West Coast culture that make up that area. The image of this area projected to the outsiders can be interpreted as excessive self-hype...the term 'plastic' can be applied to something that's not genuine and is meant to be a negative adjective to describe those that dwell in this environment...as a way of saying the people or the area itself just doesn't seem real or authentic given the glamour and escapist allure seen throughout. However, Ray's song doesn't paint people in this kind of negative light but he makes mention in the lyrics that 'some people say you're plastic...' but clearly Ray isn't one of those and he more or less celebrates the carefree nature of those in the area. It's a tribute/celebration of the West Coast culture without getting too heavy into politics and social commentary. In the song's chorus Ray overdubbed his own vocals multiple times to create the choir effect (vocal overdubbing wasn't something knew in his career) and within the chorus Ray sings about how there's something otherworldly/unreal about the strip. This reference line in the song's chorus led to his second studio album for Barnaby Records to be titled Unreal. "Sunset Strip", like it's predecessor, found it's biggest impact with Easy-Listening radio...reaching the Top-20 in that format while peaking within the lower half of the Hot 100. Ray uploaded a 1971 video clip of his performance of this song...search YouTube and you'll be able to see it. The television appearance is from a series called BBC In Concert from May 10, 1971. He performed several songs from this studio album on that television special. The B-side of "Sunset Strip" is a love song called "Islands".

The Unreal studio album was released in November of 1970. It features 11 songs...nine of those were written by Ray. It was his first studio album in a couple of years to feature a majority of self-written songs. The back of the album shows Ray at his piano on the set of his summer 1970 television series. "Sunset Strip" opens up the album while "America, Communicate With Me" is track five, closing out Side One of the album. The other side kicks off with "Come Around"...one of the two songs Ray didn't write. The other song Ray didn't write, "Talking", was written by Ray's brother, John, and it takes direct aim at the daily news headlines and how it seems like those in charge are doing nothing but talking as thousands of American soldiers are dying in Vietnam. The album covers a lot of material ranging from social commentary on everything from the Vietnam War, pop culture trends, societal norms and the war protests, to songs written from the point of view of a soldier writing love letters to send home in "Loving You on Paper". One of the greatest songs in his career happens to be "Dream Girl"...a soft ballad relating the emotionally tragic and often dramatic experiences in the life of an average girl/young woman of that time period escaping life as she buries herself in magazines promoting the heartthrobs of the day and the hottest music acts. This song and an earlier one from 1968, "Isn't It Lonely Together", are packed with raw emotion for that time period. Unfortunately this album was released following the only two single releases to emerge from it...for whatever reason Ray nor Barnaby Records released anything else from the album beyond July's "America, Communicate With Me" and October's "Sunset Strip". In hindsight they should have pushed a couple more songs from the album into early 1971 but this wasn't to be...and the reason why can be explained in one name: Bridget!

During the month of December in 1970 there came a release by Ray Stevens on Barnaby Records titled "Bridget the Midget the Queen of the Blues". This novelty song became an international hit by year's end and into 1971. It reached the halfway point on America's Hot 100 but, some may consider it shocking, it spent several weeks in the runner-up position on the pop chart in the United Kingdom. It's overwhelming success in the United Kingdom was not without it's set of detractors and as is the routine in America the same thing happened in the UK whereby those with influence in the media downplay the impact of something that they deem embarrassing or off-color. You're not going to find glowing reviews of the novelty song in any essays written by music critics from either America or Europe but yet it's sales and popularity spoke for itself. In several interviews conducted with Ray in that time period he mentioned that he'd always wanted to do a song with sped-up vocals such as those heard in "The Chipmunk Song" from the 1960s and so he devised a song built around a soul singing singer/Go-go tap dancer on the sunset strip named Bridget who happened to be 2 feet tall. It's my guess that he wrote the song at some point in 1969 because it's structured with a lot of end rhymes much in the same manner of "Gitarzan" although it's musical execution is completely different. Ray plays the role of the singer/emcee as well as Bridget (in a sped-up voice) and at various moments throughout Ray portrays one of the infatuated and possibly intoxicated audience members who really digs the performance and gets closer to the performance stage throughout the song. This novelty hit branded Ray as a novelty artist once more...and given the reputation of novelty songs Ray probably felt it comical to follow up such a zany comedy song with a performance so completely serious in an effort to downplay the predecessor's success.

Whatever the backstory happened to be the follow-up to Bridget arrived in the spring of 1971...a gospel number titled "A Mama and a Papa" backed with a B-side exclusive titled "Melt"...certainly not a gospel song...dare I call the B-side sultry?? In March of 1971 the Grammy Awards were held. This year's program was hosted by Andy Williams. Ray happened to be on a tour in Australia and so he wasn't in America in the spring of 1971...so he wasn't able to accept his Grammy for "Everything is Beautiful". Ray won in the category of Best Male Pop Vocal Performance. Glen Campbell accepted the award on Ray's behalf. The song won a second Grammy for Jake Hess in the category of Best Sacred Performance. This may have been the first and only time two performances of the same song received a Grammy in two different music categories during the same year. In the meantime Ray had some Top-10 Easy-Listening success with "A Mama and a Papa" both here in America and in Canada. The gospel flavor of Ray's recordings continued on with "All My Trials" backed with his 1969 recording, "Have a Little Talk With Myself", in the late summer of 1971. Ray demonstrated, once again, his prowess in the recording studio during the production of "All My Trials". He created, through vocal overdubbing, a massive choir performing in various harmonies as background vocals for this single. It, too, reached the Top-10 on the Easy-Listening chart. There are two pressings of "All My Trials". The version that appears on the single has a running time of around three minutes whereas a much longer version...well over four minutes...also exists. The single release edits out a lot of the instrumentation as well as a repeat of the song's chorus.

In the fall of 1971 Barnaby issued a third gospel recording from Ray...this one titled "Turn Your Radio On". This recording made it's way into the Top-20 on the country music charts and it appeared on the pop music charts internationally as it reached the Top-10 in Canada, the Top-20 in New Zealand, and the Top-40 in the UK. On America's Easy-Listening chart, ironically enough, it wasn't a Top-10 hit as his previous two gospel singles had been. It's my guess that "Turn Your Radio On" had such a presence on various pop music charts that it's commercial success impacted it's acceptance on Easy-Listening radio but that's only my theory. The distinctive country arrangement of the song perhaps scared off that format...but yet Canadian's version of the Easy-Listening chart peaked it inside their Top-10...as did Canada's Country music chart. Barnaby finally issued a new studio album on Ray...arriving early in 1972 as "Turn Your Radio On" was peaking. The album was gospel...and titled Turn Your Radio On. The album reached the Top-20 on the Country Albums chart...his highest showing on a national album chart at that point in time. Ray, keep in mind, comes from an era where emphasis was placed more heavily on single releases rather than album releases. Those that purchased the album were treated to a full length version of "All My Trials"...the one that clocks in well over four minutes...rather than the edited copy found on single releases and the one played on Easy-Listening radio.

Following the album release of Turn Your Radio On in 1972 the label issued a fourth single...a rock inflected version of "Love Lifted Me". This single never made the charts in America, Canada, the UK, or Australia but it did manage to make an appearance in Bangkok of all places near the end of the year. Although never officially promoted there I found information years ago which shown the Top-30 singles of the week in Bangkok and, you guessed it, among the Top-30 was Ray's recording of "Love Lifted Me". There's a section inside Billboard Magazine titled Hits of the World. In the October 7, 1972 issue it shows "Love Lifted Me" by Ray Stevens ranked that week in the Top-20. The single would eventually place among the Top-10 but you seldom see this cited in any overview of Ray's career. It is in this era of Ray's career where he was slowly becoming more visible on country music television programs although he remained musically eclectic as ever. In the season opening episode of Hee Haw, for example, Ray was one of the guests. This episode originally aired in September of 1972 and he performed "Turn Your Radio On" and "Along Came Jones". He opened up his own recording studio which he dubbed The Ray Stevens Sound Laboratory. He had long been a resident of Nashville, Tennessee in spite of his pop music directions and he participated in a lot of recording sessions up and down Music Row throughout the '60s and into the '70s. Ray had by this time also grown a beard...but it was temporary...more about this and other things in Part Seven!! 

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