The song's title is a pun on the alcoholic beverage, Busch Bavarian. When I heard the song for the first time in the early 1990s I had no idea of it's inspiration but then years later I heard an audio clip of one of the Busch commercials and it led off with almost the exact kind of intro that we hear on this recording.
I don't know the reason for the altered spellings on the various pressings that Mercury Records issued but I do know that the label issued another pressing with a picture sleeve of Ray seated at the piano. The B-side of that pressing is noted as being a Longer Version. The copy meant for airplay clocks in at two minutes, fifty six seconds while the longer version runs four minutes, three seconds. The full length version is on YouTube as is the acetate which includes a lot of lyrics that didn't make it to the commercial recording. The acetate exists in Part One form but Part Two has never been uploaded (the one that uploaded Part One doesn't have Part Two). The edited copy for airplay isn't on YouTube. Well, now, after sorting through all of that wouldn't you know it...this particular novelty single didn't reach the charts when the commercial version hit the market in March of 1964. Mercury followed this with "Bubble Gum the Bubble Dancer" in July...not exactly a novelty song...but the unusual title gave it a novelty flavor. I'm not saying the flavor of the bubble gum is a novelty...but you know what I mean. If you're not sure what a bubble dancer is/was then the inspiration for the overall song's title might be lost on some. This single existed several years prior to the arrival of what music historians refer to as bubblegum music...so I don't think it's a case of tying the song's title in with the music craze. The song's B-side is the vengeful ballad "Laughing Over My Grave". If you recall from the previous blog entry I mentioned that Ray entered an unusual contract in that Mercury Records would release recordings on him while Monument Records utilized Ray's proficient prowess as a session musician, producer, and arranger. In September of 1964 Ray made his way to New York City to work as a music arranger on several songs recorded by Dusty Springfield. The recordings that Ray arranged would appear in single releases by Dusty in 1964 and 1965. Ray arranged several other recordings that remained as album tracks and weren't issued as singles. Those familiar with her recordings these are the titles that Ray worked on as music arranger: "Live It Up", "Guess Who?", "Now That You're My Baby", "If Wishes Could Be Kisses", "Here She Comes", "I Wanna Make You Happy", and "I Want Your Love Tonight". Mercury Records, in the meantime, didn't immediately follow-up "Bubble Gum the Bubble Dancer"...but they eventually released a follow-up and it arrived in January 1965 in the form of "The Rockin' Teenage Mummies". Now, admit it, who doesn't get a great big smile on their face when you see a song title like that?? It, too, was a novelty song as you could tell...backed with the ballad "It Only Hurts When I Laugh". The release of this single marked a slight change in the production credits. The single releases on Mercury Records on Ray dating back to 1961 had all been produced solo by Shelby Singleton but starting with "The Rockin' Teenage Mummies" Jerry Kennedy was credited as co-producer along with Shelby Singleton. These novelty records that Mercury was releasing on Ray throughout late 1963 and into early 1965 weren't reaching the national charts but they made appearances on what the industry refers to as regional charts which can be described as surveys of single releases that are popular in select cities across the country but hadn't met with the same success on a national level.
Regardless of the lack of national chart placings Ray was continuing to build a name for himself behind-the-scenes...and all the while Mercury was issuing novelty songs on Ray he was hard at work as a music arranger on serious recordings by other artists. In February 1965, for example, one of the songs he arranged for Ronnie Dove was released, "One Kiss For Old Times Sake", which became a Top-20 pop hit. This was backed with a song arranged by Bill Justis titled "No Greater Love".
Ray was heavily involved in the early recording career of Ronnie Dove and if you search various single releases you'll find Ray's name listed as music arranger. The singles were released on a label called Diamond Records and most of the songs were recorded at Fred Foster Sound Studio. Some of the other single releases that Ray arranged for Ronnie Dove include: "A Little Bit of Heaven", "Kiss Away", "I'm Learning How To Smile Again", "Dancin' Out of My Heart", and several more. Now, based on my research over the years, I found evidence of Ray being credited as the music arranger for 16 songs recorded by Ronnie Dove between the years 1964 through 1968. 10 of those were released on commercial singles as either the A or B side while the other 6 recordings were album tracks. Something of note is "Kiss Away" being written by Billy Sherrill and Glenn Sutton. Ronnie's recording became a Top-40 pop hit as well as a Top-10 Easy-Listening hit in the fall of 1965. In between the releases of Ronnie Dove's "One Kiss For Old Times Sake" in February 1965 and "A Little Bit of Heaven" in May 1965, Mercury Records released what, at the time, was thought to be their final commercial single on Ray...the novelty "Mr. Baker the Undertaker" backed with another novelty, "The Old English Surfer". The popularity of surfer music in 1965 is my guess as to the creation of this wacky novelty B-side. It's a bizarre story of an Englishman that plays the violin while riding the ocean's choppy waters on a surfboard. As mentioned this 1965 single ended his professional association with Shelby Singleton and Jerry Kennedy as well as, for now, Mercury Records, and from there Ray became more associated with Monument Records founder, Fred Foster, and Ray soon found himself being credited on Monument releases.
In July of 1965 Monument issued a single on a relatively unknown recording artist by the name of Dolly Parton. She had been recording since 1959 but hadn't had any breakthrough success. This single, "Happy, Happy Birthday Baby", backed with "Old Enough to Know Better", were both produced by Ray and released on Monument. It was her second single release on Monument...her first single release didn't feature any involvement from Ray. The story goes that Ray felt that Dolly was suited more toward pop/rhythm and blues and if you listen to Dolly's single releases on Monument that Ray produced, well, you'll hear the direction he felt she should be guided in. In the meantime Ray was gearing up for something of a musical re-invention...deliberately focusing on serious works of music rather than novelty songs (although that side of him had never completely vanished). In November of 1965 Ray issued his debut single for the Monument label...the marvelous "Party People" from the pen of Joe South. The B-side was another invigorating recording titled "A-B-C". These records, if played along side his previous single releases at Mercury, should cause any listener to immediately notice the major shift in his sound. His voice was a bit deeper...in places it was throaty and aggressive...and the music itself seemed just a notch above what he was doing at Mercury even though by no means am I suggesting his Mercury efforts were lousy or anything.
As we move into 1966 the year got underway with the second single release that Ray produced on Dolly Parton: "Busy Signal". Ray not only produced the song but he wrote it as well. Ironically the B-side, "I Took Him for Granted", was produced by Fred Foster and there's no credit given for the music arrangement. That single was, more or less, immediately followed by "Don't Drop Out" backed with "Control Yourself" in February 1966. Ray produced and arranged those two songs but for the remainder of Dolly's stay at Monument Records the production duties would be taken over by Fred Foster. Dolly eventually moved to RCA Records and became part of Porter Wagoner's stage shows, his massively popular television series, and this major exposure led to her eventual super-stardom. Ray, on the other hand, issued his second single on Monument in March 1966...the rocker "Devil May Care". This was backed with the lovely "Make a Few Memories"...both songs from the pen of Joe South...and both produced by Fred Foster. Earlier I mentioned that Ray didn't entirely abandon novelty songs...and in the summer of 1966 Ray issued "Freddie Feelgood and His Funky Little Five Piece Band" backed with the ballad "There's One in Every Crowd". Freddie returned Ray to the national Hot 100...briefly...but the single release marked the first credit given to Ray's publishing company, Ahab Music. All of Ray's single releases on Mercury and the first several for Monument were credited to Lowery Music. Ray would publish, with few exceptions, all of his own recordings from this point forward. Ray remained busy as a session musician throughout the rest of 1966...two notable recordings he was involved in...Ray was the organist on the B.J. Thomas hit, "Billy and Sue", and he did the string arrangements for Bobby Bare's legendary hit, "Streets of Baltimore". In the spring of 1967 Monument released Ray's fourth single for the label titled "Answer Me, My Love" backed with the uptempo "Mary, My Secretary". Monument didn't issue another commercial single on Ray for the remainder of the year...but in January of 1968 things started to get very interesting...so keep a look out for Part Four of this mini-series!!
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