Showing posts with label fads. Show all posts
Showing posts with label fads. Show all posts

March 28, 2019

Ray Stevens: Forty Five at Forty Five...

Hello all...it looks as if there's some sort of chaotic scene taking place at the supermarket. Now, from what I've been able to gather from the audio report I'm listening to, multiple witnesses have said that some man ran into the supermarket wearing just his tennis shoes and nothing else. Upon further listen of the audio report this phenomenon is being described as streaking. Oh yes, "The Streak", from newly elected Country Music Hall of Fame member Ray Stevens was released forty five years ago yesterday (March 27, 1974). It made it's debut on both the pop music and the country music charts the week ending April 13, 1974. In the country music format "The Streak" reached the Top-5 whereas in pop music it hit the top of the charts on May 18, 1974 for the first of three consecutive weeks. When "The Streak" took over number one on the Hot 100 it was still climbing within the Top-10 on the country music singles chart. The single had already been certified a million seller by the time it hit number one on the pop chart (in it's 6th week on the Hot 100). The novelty song benefited from a streaking incident at the Academy Awards. Streaking, according to Ray's reflections of the song, had been something of a fad on college campuses but hadn't broken out into the general public. Ray happened to learn of this fad while reading a magazine which featured an article about a college student that ran nude through the campus and it was referred to as 'streaking'. I've never done any research to find out if the phrase, streaking, existed prior to 1974. I'm sure it existed when describing smears on car windshields, mirrors, or the windows of one's house but I'm pretty sure 1974 was the year 'streaking' came to refer to running nude in public.

In interviews that have taken place in the years since Ray has remarked that he quickly wrote down a general idea of "The Streak" with the intention of finishing the song at some point but then he discovered that streaking was becoming a major news story and it had crossed over into the general public. This turn of events caused Ray to dig out his rough draft and put the finishing touches on it...issuing the song amidst a sea of other streaking songs vying for attention. Ray's recording, as mentioned, was released on March 27, 1974. Now, earlier I made mention of the Academy Awards. How does this fit in with everything? Well, on April 2, 1974 the annual Oscar gala was broadcast. This year's festivities were officially billed as The 46th Annual Academy Awards. That year's broadcast was hosted by Burt Reynolds, Diana Ross, John Huston, and David Niven. It was during a segment featuring David Niven in which a streaker, later identified as Robert Opel, ran across the stage while giving the peace sign. As you could very well imagine this kind of an event taking place became the top news item of the day and given this streaking took place well before 24/7 cable television it was the talk of the country for several weeks...the bulk of it's attention regulated mostly to newspapers and magazines of the time period. "The Streak" cut through all of the other novelty songs about the subject...it certainly helped that Ray was a well established artist with name recognition, too. The timing couldn't have been more critical given the streaking at the Academy Awards (April 2) and then 11 days after the fact "The Streak" makes it's debut on the Hot 100 (April 13)...but let's not forget that the single had been available for purchase since March 27 and so it wasn't a case of Ray rush releasing the song to capitalize on the streaking incident (as a number of ignorant people have insinuated over the years through social media sites). The truth is "The Streak" simply benefited from it being available prior to the fad reaching the height of it's popularity.

May 18, 2009

Ray Stevens: 35th Anniversary of The Streak

35 years ago today, "The Streak" was #1 for the first of three weeks. The interesting thing was the single made it's debut barely a month earlier, in April 1974. It reached the #1 spot in it's fifth week...leap-frogging over a lot of singles in the process in one of the quickest climbs to the top.

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The single was all about the fad of running around with no clothes on. The fad most often happened on college campuses across the country but it also leaked it's way into everyday life, including streakers who'd streak just for the hell of it...some streaked for peer popularity on a dare...that sort of thing. The fad became notorious and streakers started to be a fixture on the daily newscasts...Ray got the idea of the song weeks before it became a national fad and ultimately released the song he wrote and it became the biggest single of his career.

A quick synopsis of the song is in order: Ray plays the part of an Action News reporter who wants to get the reaction of the average man on the street about the chaos taking place. Ray plays the part of the man on the street, as well. The reporter coincidentally runs into the same man three times in the song...prompting the by-stander to give his reaction and thoughts about the streaking event he witnessed. The by-stander's wife, Ethel, is never heard from in the song but he constantly warns his wife not to look when the streaker runs by. The catch-phrase "Don't look, Ethel!!" was born in this song.

Ray, as he performed "The Streak" in 1988. At the time of the performance he was enjoying a successful streak of hit comedy albums on the MCA label and thanks to a rather lengthy list of compilation albums issued from all sorts of record labels, his career continued to thrive as his older songs continued to be readily available...and in a testimony to the popularity of the song in his career "The Streak" was selected as the lead-off track on his Platinum selling 1987 album, Greatest Hits and his Gold selling 1990 album, His All-Time Greatest Comic Hits among many other compilation albums issued after 1975.

Ray continues to perform the song in concert...delivering the song almost exactly the way it's been delivered in concert the last 35 years with maybe a subtle lyric change here and there. The yellow CAT hat has become a permanent feature in the song...and anytime you see Ray in a CAT hat while he's on stage chances are he's singing "The Streak".

In recent years he's wore the hat in a lot of publicity pictures...for the cover picture of his 1991 album, #1 With a Bullet, Ray is wearing the CAT hat as well as for Comedy Video Classics a year later.

The song has spawned several catch-phrases: "yeah, I did" is the greeting given by the man on the street in all three occasions. "pardon me sir, did you see what happened?" is the phrase said by the reporter in all three encounters. "don't look, Ethel!!" is the phrase said by the man on the street afraid his wife is going to see obscene images. "boogity-boogity" is the phrase heard in the song's chorus and at other places in the song. Boogity-Boogity is also the name of the album that "The Streak" appeared on in 1974. The album's title is written in smaller print in the clouds of dust on the album cover. A lot of people mistakenly refer to this album's title as "Woosh" because it's written so prominently in big letters...but the actual album name is Boogity-Boogity.

Before you can ask if the album is available on CD or MP3, the answer is YES. The album was released on CD back in 2005 and then late last year it was re-released on CD as part of the "Only The Best of Ray Stevens" collection I wrote about in a previous blog entry.