March 28, 2019

Ray Stevens: Forty Five at Forty Five...

Hello all...it looks as if there's some sort of chaotic scene taking place at the supermarket. Now, from what I've been able to gather from the audio report I'm listening to, multiple witnesses have said that some man ran into the supermarket wearing just his tennis shoes and nothing else. Upon further listen of the audio report this phenomenon is being described as streaking. Oh yes, "The Streak", from newly elected Country Music Hall of Fame member Ray Stevens was released forty five years ago yesterday (March 27, 1974). It made it's debut on both the pop music and the country music charts the week ending April 13, 1974. In the country music format "The Streak" reached the Top-5 whereas in pop music it hit the top of the charts on May 18, 1974 for the first of three consecutive weeks. When "The Streak" took over number one on the Hot 100 it was still climbing within the Top-10 on the country music singles chart. The single had already been certified a million seller by the time it hit number one on the pop chart (in it's 6th week on the Hot 100). The novelty song benefited from a streaking incident at the Academy Awards. Streaking, according to Ray's reflections of the song, had been something of a fad on college campuses but hadn't broken out into the general public. Ray happened to learn of this fad while reading a magazine which featured an article about a college student that ran nude through the campus and it was referred to as 'streaking'. I've never done any research to find out if the phrase, streaking, existed prior to 1974. I'm sure it existed when describing smears on car windshields, mirrors, or the windows of one's house but I'm pretty sure 1974 was the year 'streaking' came to refer to running nude in public.

In interviews that have taken place in the years since Ray has remarked that he quickly wrote down a general idea of "The Streak" with the intention of finishing the song at some point but then he discovered that streaking was becoming a major news story and it had crossed over into the general public. This turn of events caused Ray to dig out his rough draft and put the finishing touches on it...issuing the song amidst a sea of other streaking songs vying for attention. Ray's recording, as mentioned, was released on March 27, 1974. Now, earlier I made mention of the Academy Awards. How does this fit in with everything? Well, on April 2, 1974 the annual Oscar gala was broadcast. This year's festivities were officially billed as The 46th Annual Academy Awards. That year's broadcast was hosted by Burt Reynolds, Diana Ross, John Huston, and David Niven. It was during a segment featuring David Niven in which a streaker, later identified as Robert Opel, ran across the stage while giving the peace sign. As you could very well imagine this kind of an event taking place became the top news item of the day and given this streaking took place well before 24/7 cable television it was the talk of the country for several weeks...the bulk of it's attention regulated mostly to newspapers and magazines of the time period. "The Streak" cut through all of the other novelty songs about the subject...it certainly helped that Ray was a well established artist with name recognition, too. The timing couldn't have been more critical given the streaking at the Academy Awards (April 2) and then 11 days after the fact "The Streak" makes it's debut on the Hot 100 (April 13)...but let's not forget that the single had been available for purchase since March 27 and so it wasn't a case of Ray rush releasing the song to capitalize on the streaking incident (as a number of ignorant people have insinuated over the years through social media sites). The truth is "The Streak" simply benefited from it being available prior to the fad reaching the height of it's popularity.

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