June 16, 2019

Ray Stevens: Vintage Visuals...early 1990s...

Hello again! I didn't want to include this image in my previous fan created blog entry due to it perhaps clashing with the serious nature of celebrating Father's Day and so I'm putting together this blog entry to give some spotlight to an early 1990s photo of Ray Stevens that emerged the other day. Well, actually, it appeared on social media sites yesterday. It appeared on his Facebook page Saturday (June 15) with a time stamp of 2:53pm. It's a large photo of Ray, in character as Willard McBain, from the song "It's Me Again, Margaret". I should say, more specifically, from the music video of the song. The video's extremely popular and the song remains extremely popular in his stage shows. According to my own research over the years there were so many people who were introduced to the music/career of Ray Stevens through that one particular song when it was originally released as a single in the mid 1980s.

The telemarketing explosion of his Comedy Video Classics in 1992 built on the song's popularity with his audience. It's my belief that the exposure of the song by way of it's 1992 music video enabled him to capture even more fans...and then after the internet boom and the subsequent creation of video hosting sites (notably YouTube) it's given Ray's music videos even more exposure. The photo is large to say the least...so in an effort to have it appear presentable on this blog I resized it just a little bit.

The photo, given it's rectangular length, is always a challenge when it comes to the overall look of a blog when factoring in the text. The photo is actually longer than this but I resized the image. Those wanting to see the full length photo should visit his social media sites. I think this fan created blog page attracts viewers/readers that are very aware of Ray Stevens and his recordings but I also keep in mind that some people that may stumble upon this blog page might never have even heard of Ray before and so I try to approach my writing style from the perspective of somebody reading about Ray for the first time. If you happen to be one of those then check out the blog archive off to the right hand side of the page. I've been writing this fan created blog page since 2008. "It's Me Again, Margaret", from the pen of Paul Craft, tells the story of an obscene phone caller named Willard McBain. The song is done in what's sometimes referred to as sung narration...which describes a song that comes across as if it's being spoken but there's enough rhythmic cadence to the voice and there's music accompaniment to come across as if it's being sung as well. One of the masters in country music of the sung-narration performance is Tom T. Hall. The impact of Willard McBain in the career of Ray Stevens ranks right up there with other fictional characters from other Ray Stevens recordings: Ahab, Fatima, and Clyde from "Ahab the Arab"; "Harry the Hairy Ape"; wild motorcyclist "Speed Ball"; the amateur guitar rocker, "Gitarzan"; Ethel from "The Streak"; Coy and Bubba from "Shriner's Convention"; the raucous, religious "The Dooright Family"; Harv Newland and Sister Bertha from "Mississippi Squirrel Revival"; the intimidating "Blue Cyclone"; Arlow Druckert and Myrna Louise from "The People's Court"; Doris from "Smoky Mountain Rattlesnake Retreat"; etc. etc. Comedy Video Classics, from 1992, sold millions of copies and it was released through direct marketing and later on it began appearing in retail stores. The reason behind the music videos, well, I should say the reason Ray initially released the music videos in a VHS collection is because of their popularity with the audiences of his live stage show in Branson, Missouri at the time.

A jumbo-screen appeared over top of the stage and during several of his performances there would be video footage airing above...mostly to add a visual description for people to see as they were listening to the song. A decision was ultimately made to manufacture a VHS of those music videos...an original version of what became Comedy Video Classics was sold exclusively at his Branson, Missouri theatre. Eventually what we know as Comedy Video Classics became available through television ads in 1992 and the rest is history.


Trivia: Ray's theatre opened in Branson on June 15, 1991 (talk about timing...28 years ago yesterday) and he performed there regularly until 1993. He made a return to the theatre in the mid 2000s, performing there in 2005 and 2006, before selling it to RFD-TV. In between 1993 and 2003 the theatre was utilized by an organization that presented a live stage show titled Country Tonite and according to Ray's memoir the organization, due to a decline in revenue during the 2003 season, asked Ray to take back the theater but they would continue to make payments on the remainder of their loan. In his 2014 memoir, Ray Stevens' Nashville, he speaks of the Branson years. In Chapter 24 he relates his close calls with death, his Diabetes diagnosis, and his treatment for Prostate Cancer in 1999. Ray would later record "The PSA Song" not too long afterward. It's since been released on a CD titled Laughter is the Best Medicine.

The famous music video of "It's Me Again, Margaret" can be seen below. I've also included a video clip of him performing the song in the early '90s in Branson, Missouri. The performance is from his former theater and it's from the VHS, More Ray Stevens Live!. In 1993 he released two VHS tapes of a concert, taped in 1992, that was broken in two parts: Ray Stevens Live! and More Ray Stevens Live!. The first VHS was released through direct mail just as Comedy Video Classics had been. It was a million selling success and would later become a hit in retail stores in 1994. The second VHS featured material, obviously, that was cut from the first VHS. The second VHS features performances from his band as well as vocal performances of "Bridge Over Troubled Water" and "Love Can Build a Bridge" by Janice Copeland and another segment featuring her as the character, Beulah, in a comical routine with Ray's brother, John. She performs "R-E-S-P-E-C-T" in her Beulah make-up. The irony is Ray was in the process of selling his theater around the time Ray Stevens Live! was making it's way into retail stores.




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