September 15, 2019

Ray Stevens: The Road to the Country Music Hall of Fame, Part Eighteen...

As we left off in Part Seventeen I was mentioning the happenings in Ray's career during the month of December in 1994. The final issue of Country Weekly magazine for the year featured a major news article on Ray and within it's pages officially released the news surrounding a movie he'd been working on during the latter half of 1994. The magazine, for those interested in seeking it out on-line, is the December 27, 1994 issue with Tanya Tucker on the cover. There's a small notation in the lower right hand side promoting the news article on Ray.

The filming had began in November of 1994 and so the information within the news article, which came complete with photo's of Ray from the set and in various costumes, was subject to change. The information provided turned out to be almost accurate. There is a section of the article which makes mention of the various cameo appearances by Ray's music industry friends and it states that both Lorianne Crook and Charlie Chase would be making cameo appearances. However, an unforeseen illness prevented Lorianne from participating but Charlie was seen briefly as a reporter that popped up on a television screen relaying information about political correctness running rampant in America. Ironically several months prior to this issue of Country Weekly being released Ray was a special guest on Ralph Emery's syndicated radio series, Take Five for Country Music, in which Ralph asked Ray if the rumors were true that he was working on a movie of some kind. This interview took place months before filming began in November of 1994 and so Ray said there was no truth to those rumors...but obviously Ray wasn't going to reveal whatever was going on behind the scenes or whatever might be happening in the coming weeks or months in his career due to it potentially spoiling the public impact of whatever it was he may be working on. I was a member of Ray's fan club beginning in 1994 and in the newsletters that we received throughout the first half of 1995 the movie was referred to by the acronym: LFSDMCV. The letters stood for Long-Form Story-Driven Music Comedy Video which is how the project was referred to within the fan club newsletters due to it not officially having a title yet.

In the VHS world there's Short Form and Long Form video content. If I recall correctly a Short Form video is any VHS that has a running time of roughly 20 minutes or less while Long Form is obviously a VHS that has a running time of well over half an hour.

In the spring of 1995 one of the former record labels that Ray was signed to, Warner Brothers, at long last re-released a good dose of his recordings from the late 1970s. The material had been out of print since the early 1980s and so having this material in print again went a long way at introducing all of the newer fans that Ray picked up in the 1990s as a result of Branson and the music videos to his obscure Warner Brothers material from nearly 20 years earlier. Ray's first release for that label arrived in 1976 and so it was 19 years, technically. The label issued three separate compilation albums on Ray beginning in April of 1995: Cornball, Do You Wanna Dance?, and The Serious Side of Ray Stevens. The titles of two of those compilations are somewhat misleading, though. The Cornball release featured three recordings you could consider novelty/comedy among the 10 songs featured. The one called The Serious Side of Ray Stevens would lead some to believe that the other two collections contain only novelty/comedy songs. It was only a minor annoyance because the bottom line, for me, was finally being able to hear a good sampling of his Warner Brothers recordings. I, at the time, had no record player and no vinyl albums or singles at all...and so those 1995 projects were a goldmine for me.

Why am I including this kind of commentary in a blog series meant to showcase the talents of Ray Stevens and his lengthy career path to the Country Music Hall of Fame? In case you're asking yourselves that question the answer is simple. I want this mini-blog series I've been working on to have a personal touch...instead of it coming off strictly as a stat by stat detailing of his career...and so at various moments in the first seventeen chapters of this I've attempted to personalize the overview by adding in remarks and highlighting things that may get overlooked or omitted from professional writers as well as historians. 

In June of 1995 Ray was once again nominated as Comedian of the Year at the Music City News awards. Unfortunately Ray lost to stand-up comedian Jeff Foxworthy who had taken country music outlets by storm with his redneck routine, which wasn't new, but it had never been marketed directly to the country music audiences. It would have been Ray's 10th consecutive win and based on the staying power of his 1992 and 1993 VHS releases he should have taken home the trophy for a 10th straight year but it wasn't to be. Country Weekly readers, however, named Ray their Favorite Comedian in that publication's awards ceremony in 1995. Their ceremony was called the Golden Pick Awards.

The movie that Ray had been filming since November of 1994 finally made it's way onto VHS in the late summer/early fall of 1995 as Get Serious!. The video was sold through direct marketing just as his previous VHS releases and it became another major hit with television viewers. The commercials ran on fewer cable television channels than the previous two releases in 1992 and 1993 but it nevertheless became a successful VHS...with commercials receiving the most air-time on The Nashville Network...selling hundreds of thousands of VHS tapes to a built-in audience more or less. The movie has a running time of 1 hour and 50 minutes and it combines a conventional motion picture with music video insertions which is why the film was referred to with that kind of descriptive acronym of Long-Form Story-Driven Music Comedy Video.

There are ten brand new music videos featured within the movie...some of them are "Gitarzan", "The Woogie Boogie", "Dudley Dorite", "I Used to Be Crazy", "Can He Love You Half as Much as I?", and "Ahab the Arab". Ray's co-star, Connie Freeman, portrayed Charlene MacKenzie in the film. The character, for those that are devoted fans of Ray, should be familiar. The character originated in a 1988 recording from Ray telling the story of attempting to teach a deaf woman how to drive. Charlene, throughout the movie at the most inopportune times, has trouble hearing. The two of them perform a song and dance routine in chicken costumes...the song performed being "Ain't Nobody Here But Us Chickens", a Ray Stevens original...not to be confused with the pop song of the same name from the 1940s.

The plot of the movie centers around political correctness and the music videos aid in the telling of the story of Ray being on the run from protesters and local police...even the fictional record label Ray is signed to in the movie is after him for breach of contract. The record label executive, played by Paul Lynde impressionist Michael Airington, wants Ray to get serious with his recordings and come off more like an operatic Pavarotti rather than coming off like a clown but Ray adamantly refuses and the battle is on. I should point out that music industry conglomeration is also touched upon in the movie. Ray is signed to a label called Integrity Records which, at the movie's beginning, is shown being taken over by a company operating out of Japan called Sosumi Records (pronounced So-Sue-Me). The Integrity Records company sign in the front lawn is literally chainsawed from view to make way for the sleeker looking Sosumi Records sign descending down from a crane. Ray is given the bad news about the takeover from his manager, The Colonel, portrayed by legendary comic storyteller Jerry Clower who makes his first of several appearances at the conclusion of the "Gitarzan" music video. The executive hired to oversee Sosumi, as mentioned, is committed in his quest to transform Ray into the Pavarotti of Country Music. Chet Atkins has a cameo attempting to play the accordion at the insistence of the new label executive. Meanwhile characters from his songs are portrayed as real people and they bring a lawsuit against Ray for defamation. George Lindsey appears as a Shriner prior to the beginning of the "Shriner's Convention" video and reveals the custom made dune buggy, The Mone Mobile, which Ray drives throughout the film. The lawyer in the courtroom scene is portrayed by fellow country comedian, James Gregory. As we get deeper into the movie there are cameo appearances by Johnny Russell and the comedy duo, Williams and Ree. The movie is completely entertaining and in my opinion was a ground-breaking concept...a new twist on the movie musical.

This is one of the various commercials for the VHS...it features Charlie Chase providing the voice-over. There were other commercials for the VHS airing concurrently which featured other voice over talent. Charlie's voice-over, though, includes the naming of some of the music videos found in the movie. The person that uploaded this commercial left a little bit of time at the end and we see an NFL promo appear on-screen as a football game was coming out of a commercial break. I did some research and found that the Cowboys and the Vikings played a football game on cable channel, TNT, on September 17, 1995...and if you were watching that game you would have seen this commercial...



A Get Serious! soundtrack was released in cassette format, made mention of in the commercial, and on this soundtrack is a full-length recording of "We Don't Take Nothin' off Nobody" which, in the movie, is only partially performed. In addition there was a VHS released documenting the behind the scenes making of the movie. That VHS is titled Ray Stevens Made a Movie?? Get Serious!!!. Now, in Part Nineteen, I'll be exploring in some detail Ray's career as it pertains to record labels and releases in 1996 and 1997...which included a return to a previous record label.

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