September 3, 2019

Ray Stevens: The Road to the Country Music Hall of Fame, Part Eleven...

Here we are in Part Eleven and we're in the latter half of 1979 in the career of Ray Stevens. If you do the math that's 22 years into his professional recording career...and if you do even more math 1979 was 40 years ago...so we've got a lengthy road left to travel as we make our way to 2019.

Warner Brothers issued a follow-up single from Ray in the summer of 1979 on the heels of "I Need Your Help, Barry Manilow". It was more of a re-release...they brought back Ray's 1977 single, "Get Crazy With Me", and issued it with "The Feeling's Not Right Again" as the B-side. Those two recordings happened to be part of the 1979 compilation album, The Feeling's Not Right Again, that Warner Brothers issued on Ray in the aftermath of "I Need Your Help, Barry Manilow" becoming a hit single. "Get Crazy With Me", originally backed with "Dixie Hummingbird" in 1977, has a catalog number of WBS-8318. The re-release in 1979 has a catalog number of WBS-8849.

The 1977 and 1979 issue
Technically some may not consider the 1979 copy being a re-release because of it having a different B-side, different art work, and a different catalog number but yet it's the same recording on both single releases. Anyway, upon the release of this single, not too long afterward Ray signed a recording contract with RCA Records. This was another high profile record label, like Warner Brothers, when compared to Barnaby Records and in some cases Monument Records. One of Ray's long time friends in the music industry, Chet Atkins, was not only a legendary guitar player but was also one of the top producers at RCA and was eventually given the title of Vice President of the record label...and during Ray's early years in Nashville it was usually Chet that hired him for numerous recording sessions...so their friendship went way back to the early '60s. In addition to Chet's presence at RCA one of Ray's other long time friends, Jerry Reed, had been on the RCA roster for a number of years and so the two of them became label mates. I don't know who officially signed Ray to the RCA label but by the fall of 1979 he was performing an unrecorded song in his concerts and he performed it on television a couple of times as well. In a television movie that aired in October of 1979, Concrete Cowboys, there's a brief clip of him performing this song and in an episode of Pop! Goes the Country from 1979 he performed the song in it's entirety and spoke of it's origins.

The song was comical...not necessarily a song...it was a narration almost. The title being "Shriner's Convention" Ray told the tale of an unorthodox Shriner named Noble Lumkin being scolded during a telephone conversation by head Shriner, the Illustrious Potentate. It's a one-sided conversation and all we hear is the head Shriner giving orders and then reacting to what he hears on the other side of the phone. There are three separate phone conversations between the two Shriner's...in the first conversation the Illustrious Potentate calls Noble Lumkin but the Noble has no idea who this 'Illustrious Potentate' happens to be. Potentate rather quickly grows frustrated within the first several seconds and drops the formalities and angrily replies "Coy!!! This is Bubba!!!". The satirical lyrics and the kind of humor presented throughout the recording was risky...meaning that it's a type of song that perhaps is only appealing to those within one of those fraternity organizations and therefore will get the humor and understand the nuances of the lyrics more so than a general audience might. Fortunately, though, a general audience loved "Shriner's Convention" when RCA released it as a single in February of 1980. The antics of Coy and the annoyance of Bubba tickled the funny bone of those that heard the recording and those two fictional characters became just as synonymous with Ray as Ahab, Fatima, Clyde, Gitarzan, and Ethel had become in the past. Coy loved motorcycles, for example, and in one phone conversation Bubba memorably asks how Coy was able to get the Harley on the high dive of the motel's swimming pool. The song was inspired by an actual Shriner's convention that was taking place and while Ray was on the road in the middle of a tour one of the hotels he was staying at included rooms being occupied by several boisterous Shriner's that, according to Ray's recollections, "were having way too much fun...carrying on all night long..." and so he created a story of a boisterous Shriner and how his behavior is frowned upon by the more senior members of the fraternity.

"Shriner's Convention" became a big hit for Ray early in 1980. It made it into the Country Top-10...and while all of this was going on he was working on a Shriner's Convention album. RCA issued two versions of the single. There is an edited version for radio that has a running time of 4 minutes and 10 seconds. There is also an unedited version with a running time of 5 minutes and 33 seconds. RCA issued a promotional single featuring the Edited copy on one side and the Unedited copy on the other side. The commercial release featured "You're Never Goin' To Tampa With Me" on the B-side. Ironically, in the United Kingdom, RCA released a different single on Ray...his comical approach to the pop love ballad, "Hey There". The B-side remained "You're Never Goin' To Tampa With Me". I'm assuming RCA felt the humor of "Shriner's Convention" wouldn't play that well to an international audience. In Canada "Shriner's Convention" hit the runner-up position on their Country chart. The album's cover, as you can see, depicts Coy on his motorcycle with the waitress he picked up when he visited the motel's swimming pool. In the background are angry Shriner's and on the back of the album there's a couple of comic strip panels focusing on the plot of the song with Bubba growing annoyed, panel by panel, over Coy's antics. The album reached the Top-10 on the Country Album chart in the spring of 1980. The entire first half of 1980 for Ray Stevens was all things Shriner, Coy, and Bubba. The album features nine novelty songs...some of them are "Coin Machine", "The Last Laugh", "The Watch Song", and a song that's become popular among his fans, "The Dooright Family". Ray performed "Shriner's Convention" and "Love Me Longer" on an episode of Hee Haw...the episode originally aired on February 16, 1980...which was right around the time the "Shriner's Convention" single was just starting to take off. By the middle of 1980 Ray was distancing himself once again from the comedy and along came a bouncy bar room ballad titled "Night Games" from the pen of Buddy Kalb. This single was backed with another Buddy Kalb composition, "Let's Do It Right This Time". An article in Country Song Roundup featuring Ray on the cover hit the market in September 1980. The name of this article is More Than Meets the Ear and it's an article that puts a spotlight on his serious side and how the comedy records overshadow the serious material.

"Night Games" reached the Top-20 on the Country chart in the fall of 1980...fitting right in with the national trend taking place in the wake of the Urban Cowboy movie...where all walks of life were dressing up in Western attire and acting as if they were real cowboys and cowgirls. Not only that but radio stations were flipping their formats from Adult-Contemporary and pop music to country music. The trend took over the Country Music industry for a solid three years...at least. The film made it's debut in June of 1980 and it catapulted Mickey Gilley, already a successful Country music singer, into a superstar and his night-club, Gilley's, became an international tourist attraction (the bulk of the movie took place inside Mickey's famous, former night-club). A second 1980 appearance on Hee Haw which aired on October 11, 1980 featured Ray performing "Night Games" as well as "You've Got the Music Inside". RCA didn't issue any further singles from Ray in 1980 following "Night Games". The year featured a couple of recognition's for his career in the form of induction into the Nashville Songwriters Hall of Fame as well as the Georgia Music Hall of Fame. RCA released a follow-up to "Night Games" early in 1981...as it turned out "Night Games" was the first single release from a forthcoming studio album from Ray. The title track of this forthcoming album turned up in single form early in 1981. The lover's plea "One More Last Chance" is a ballad overflowing with all kinds of energy...not necessarily a power ballad...but the song kicks off with an electric guitar and the music swells up during a brief intro prior to Ray delivering the first words of the song. The song hit the Country Top-40 and it was followed by the album, One More Last Chance. It's such a wonderful collection of mostly love ballads...with heavy use of steel guitar on several songs...and on the album's cover there's Ray dressed up in his Western/casual attire...showcasing the trend of Urban Cowboy for one and all to see...

One of the unfortunate things surrounding this album is that RCA nor Ray explored anything else from the album. "Night Games" is on this album but it's more of a 1980 hit single while the title track hit early in 1981...and was climbing the Country chart at the time of the album's release. Upon the peak of the "One More Last Chance" single there would be the entire calendar year of 1981 remaining but as it turned out RCA never released any further singles from this album. Ray, in the meantime, was still touring heavily and his television appearances were just as steady. He guest starred for several episodes on the soap opera, Texas, and performed several songs...including "One More Last Chance". The film, The Cannonball Run, starring Burt Reynolds and Dom DeLuise, became a gigantic movie in the summer of 1981 and beyond. Ray wrote and performed the movie's theme song, "Cannonball". Ray was also heard singing a love ballad he wrote, "Just For the Hell Of It", in the 1981 movie. Some of the songs on One More Last Chance include "I Believe You Love Me", "Melissa", his uptempo arrangement of "Pretend", "It's Not All Over", and the beautiful "Just About Love". Don't quote me on this but I think this is one of the first studio albums or possibly the only studio album in his career in which he didn't write or co-write any of the songs. He was still the producer and arranger and he played piano/keyboard/synthesizer as well as the horns heard on "Pretend" but as a songwriter he didn't contribute any of the songs. Regardless of this all of the songs on the album feature his personal stamp given that he musically arranged every song...and music arranging is something he'd been doing on all of his albums and singles going back to the early '60s. In part Twelve we'll be heading into 1982 and 1983 and during those particular years Ray was coming to something of a crossroads in his career.

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