September 9, 2019

Ray Stevens: The Road to the Country Music Hall of Fame, Part Fourteen...

As we make our way down the road to the Country Music Hall of Fame in the career of Ray Stevens we've arrived in the summer/fall period of 1986. In Part Thirteen I mentioned how the Music City News organization often asked Ray to appear on their annual awards programs. His involvement goes back to the late 1970's. In fact he was one of the co-hosts of the 1980 awards and in the years that followed he often appeared on television specials centering around Music City News. One of their annual programs was a presentation of The Music City News Top Hits of the Year. In this special program the hosts and the recording artists would highlight the biggest hit songs of the year. It wasn't an awards program but it nevertheless singled out specific songs to highlight. This kind of show went hand-in-hand with the Music City News Songwriters Awards. This secondary awards program featured a couple of hosts that presented awards to the songwriters. Now, of course, to create some sort of a viewership incentive there were performances by recording artists, too, so it wasn't exclusively a night for the writers to perform the songs they wrote. A lot of the recording artists were songwriters themselves and so it was always an opportunity for the artists to perform whatever nominated song they'd written or co-written. I'd decided to start off Part Fourteen with a brief re-cap of Ray's involvement with the various televised events from Music City News because I didn't make mention of them in the previous chapters of this mini-blog series. In the aftermath of the 1986 edition of the awards where Ray was named Comedian of the Year coupled with the publicity that went along with it he lent his talents in further television appearances on the syndicated Hee Haw series. Ray had made sporadic appearances on this series in the past...a couple of appearances in 1972 followed by appearances in 1975, 1980, 1982, and 1985. The appearances continued steadily, too. In some of his appearances he was billed as a special guest co-host (following the departure of previous co-host, Buck Owens). "The People's Court" became Ray's first single release of 1986...and it arrived in August....entering the Country singles chart in September. The novelty release is a parody/spoof of the television series of the same name and it is very funny and uses Ray's mimicry of southern accents when he vocally portrays a feuding couple, Arlow and Myrna-Louise, who decide to file for divorce but are eager to sacrifice their personal dignity by appearing on a television show to air their domestic problems for an entire country to see. In keeping with the overall theme of the Deep South represented in this particular comedy album Arlow runs a 24 hour convenient store that he proudly advertises during his phone call to Judge Wapner...not only that but Arlow feels it necessary to list most of the items his store offers (beer, ice, bread, video tape rentals, etc.). The novelty is meant to be a parody...a satirical look at the phenomena of the courtroom television niche...but it's endearing at the same time because it's not far off from the kind of complaints from plaintiff's and defendant's heard on any number of episodes of the original run of the series.

Ray's third album for MCA arrived right around the time "The People's Court" was on the charts. Surely You Joust continues the cover art theme of depicting historical figures. This time around Ray is suited in Armor depicting any member seated at the Knights of the Round Table...King Arthur or Sir Lancelot come to mind. Ray's logo, Clyde the Camel, appears prominently on the shield. The album's title is based on the expression 'surely you jest'. This album, as the previous two, is heavy on comedy and it came oh so close to entering the Top-10 on the Country Album chart. Ray's follow-up single arrived near the end of the year in the form of "Southern Air". This novelty single featured two of Ray's comical peers and friends as special guests: Jerry Clower played the role of the pilot referred to as The Captain while Minnie Pearl played the role of the flirtatious stewardess. The song blended a lot of characters and catchphrases from Jerry Clower comedy stories along with the fictional image of Minnie Pearl as a hopeless romantic/spinster...with Ray playing the role of a nervous passenger observing everything taking place. The rickety airplane, as described in the song, came complete with a screen door and the plane flew so close to the ground that en route from Hahira, Georgia to Yazoo City, Mississippi you could literally see the Boll Weevil monument in Enterprise, Alabama. This single was also a hit on the Country singles chart and there's something interesting about the catalog numbers for these two 1986 hits. "The People's Court", released in the fall of 1986, has a catalog number of MCA-52924 while it's follow-up in the winter of 1986, "Southern Air", has a catalog number of MCA-52906. It's my guess that MCA was going to release "Southern Air" as a single first but then held off and released "The People's Court". Ray, Jerry, and Minnie performed "Southern Air" on an episode of Nashville Now...to date I have never seen this episode but based on a TV Guide listing I came across the program description from an episode of that series states that the three appeared and performed the song. Considering the massive amount of talent contained on that particular recording it looks like it would've been preserved on video, too, but so far nothing has emerged from the archives. The B-side of "The People's Court" is a comical tale of an over-zealous highway patrolman...specifically "Dudley Dorite of the Highway Patrol". The song doubles as a tribute to Ray's career...it's from the pen of Buddy Kalb. As if it's an episode from The Twilight Zone Ray finds himself getting pulled over for speeding (going 57 in a 55 zone) and throughout the course of the song Dudley reveals to Ray that the small town he's speeding through consists of actual people named Clyde, Harv Newland, Sister Bertha, Ethel, Coy...and Dudley himself is revealed to be a man named Bubba. The B-side of "Southern Air" is "The Camping Trip". Ray taped material for Hee Haw during the fall production period of the series. In the meantime, a third single release arrived in December 1986...a funny love song titled "Can He Love You Half as Much as I?". This single didn't appear on the Country charts, though, but it's B-side happened to also be "Dudley Dorite of the Highway Patrol".

The footage that Ray taped for Hee Haw in the fall of 1986 turned up in March 1987. In two episodes that aired during the month of March he was seen as a special guest co-host. A month earlier MCA released a compilation on Ray titled Greatest Hits. This collection shows Ray and an unidentified woman on the album cover as Bonnie and Clyde. It became a top selling album throughout 1987 and would eventually be certified Platinum a couple of years later. Ray and MCA then put together something of an ambitious project. The concept of direct marketing wasn't new but there weren't too many active recording artists willing to sell their music over television airwaves by way of commercials. A stigma existed and probably still exists that only those unable to sell in retail stores or get their songs on radio turned to the television airwaves to promote their songs...as if it's there's something of professional pride at play if you sell in retail stores instead of through direct mail. Stigma or not the bottom line is getting your music to the people and whether it's through radio or television is irrelevant. Anyway...a marketing plan was dreamed up and a television commercial was taped...advertising the 20 song collection titled Get The Best of Ray Stevens. I don't know the sales statistics of this album but I do know that it was an obvious hit because the commercials for it aired for a number of years on cable television as well as in print advertisements for the remainder of the decade. I'd say that it sold nearly half a million copies...at least...and for a direct mail release the sales thresholds are a bit lower than retail requirements. Direct mail requires 50,000 for Gold and 100,000 for Platinum certification. Retail requires 500,000 for Gold and 1,000,000 for Platinum certification.



When you watch the commercial you'll hear the voice-over announcer identify "Can He Love You Half as Much as I?" as Ray's latest hit. The song never achieved a chart placement during it's original release in late 1986/early 1987 but Ray performed the song on several television shows and it became part of his concert set-list for decades...eventually becoming a music video...but it was never a chart single. As seen in the commercial the cover art for the compilation double album shows Ray with a black eye, holding a rigged dynamite stuffed microphone, wearing a Kick Me sign, as two boisterous clowns are definitely in a playful mood. One is squirting water from his oversized flower and ready to throw a pie in Ray's face and the other is attempting to trip Ray in the back of the knees in the hopes of Ray landing on a whoopee cushion while displaying a prop gun with a Bang sign emerging from it. Also of note is the classic bucket of water located at the top of Ray's fictional dressing room door. In short it's one of the more wilder album photo's from Ray...


In the meantime Ray next turned his focus onto his fourth album for MCA...the first single from this forthcoming album arrived in the form of "Would Jesus Wear a Rolex?". This satirical, social commentary on the televangelist scandals from the pens of Chet Atkins and Margaret Archer struck a nerve with people inside and outside the religious community and those in both the country and pop music worlds...becoming a high profile single during the summer of 1987 which took on a life of it's own. It was such a biting song and crossed over into the national mainstream that it even made it's way to the attention of the people behind The Tonight Show starring Johnny Carson and legendary commentator Paul Harvey made mention of the song on his radio broadcasts and print columns. The single should have peaked higher than it did...falling one notch short of a Top-40 Country appearance...but given the chart's reliance on not only sales but airplay, too, it wasn't surprising that one of the most talked-about country music releases of the year wasn't ranking high on many radio programmer's playlists and I say it's due to the satirical and comical overtones heard throughout. MCA issued Ray's fourth album for the label, Crackin' Up, during the flurry of media activity surrounding "Would Jesus Wear a Rolex?". The cover art for this album was less historical...it shows Ray dressed up as Humpty Dumpty in the process of falling from the wall.

While the previous 1986 album was decidedly rooted in comical songs conveying a deep South overtone this Crackin' Up album was more broad and featured a mix of comedy styles similar to what was found on his 1984 and 1985 albums. The album hit the Top-30 on the Country Album chart during the summer of 1987 at which time Ray won his second Comedian of the Year trophy from Music City News. Curious as to the B-side of "Would Jesus Wear a Rolex?"...it was a novelty song centered around Willard Scott...a comical look at the popularity of the weatherman from The Today Show and his grip on the ladies. In the song Willard's popularity is greatly exaggerated as he's depicted as a heartthrob and has become the talk of the neighborhood and the desire of women in all age groups. Appropriately titled "Cool Down Willard" it's hilarious to put it bluntly. The next single release from Ray emerged in the fall of 1987...the wacky tale of the "Three Legged Man". The single's absurdist humor stood in sharp contrast to the satirical bite of "Would Jesus Wear a Rolex?" but nevertheless it represented one of the styles of comedy heard on Crackin' Up. The B-side of the non-charting "Three Legged Man" happened to be a return to satirical humor, "Doctor, Doctor Have Mercy on Me".

MCA released Greatest Hits, Volume Two on Ray later in 1987...the cover art for this compilation was rather simple...it shows Ray dressed as a baseball player swinging the bat. The looks of the ball boy and umpire (producer/songwriter Norro Wilson) as well as the catcher it appears Ray hit a home run. This collection gathers eight songs from Get The Best of Ray Stevens while adding two songs not found on that direct mail album. The Volume Two exclusives are "Would Jesus Wear a Rolex?" from the summer of 1987 and a brand new song, "Mama's in the Sky With Elvis". This Volume Two would receive a Gold sales certification as well. In October of 1987 Ray did a week long guest appearance on the television game show, Hollywood Squares, hosted by John Davidson. Ray's week long appearance in 1987 aired from October 5th through October 9th. Ray closed out the year with a new single release...a duet between himself and a singer named Julio. The song, "Sex Symbols", was an obvious parody of the unlikely duet successes of Willie Nelson and Julio Iglesias. In Ray's single he deliberately pronounces the letter, J, in the duet partner's name...referring to him as Julie-O. The duo sing about their sex appeal and their luck with the ladies. Ray does a broad vocal impression of the Latin singer, Julio, for this recording. The duo name off their idea of "Sex Symbols", too. Julio, or should it appear, Julie-O, makes mention of legitimate candidates like Fernando Lamas, Valentino, etc. whereas Ray comically counters with Grandpa Jones, George "Goober" Lindsey, etc. In concert Ray performed this song with the aid of multi-tracking during the chorus as he couldn't possibly sing in two voices at the same time. He used a Ventriloquist dummy to portray Julio. I seen him perform this song for the first time on an episode of Hee Haw...and among the cast of that show was George "Goober" Lindsey...one of the people Ray makes mention of in "Sex Symbols". Unfortunately the single didn't reach the charts for Ray in spite of it's excellent production and craftsmanship. The single's B-side was "The Ballad of Cactus Pete and Lefty".

News surfaced that "Would Jesus Wear a Rolex?" had been nominated for a Grammy in the category of Best Comedy Recording at the upcoming 30th Annual Grammy Awards. The ceremony took place on March 2, 1988. This was Ray's 11th and, to date, final Grammy nomination. He won twice in eleven nominations. He won in 1971 and 1976. His 10th nomination was in 1980 in the Best Comedy Recording category with "I Need Your Help, Barry Manilow". The Grammy Awards reflect the prior year's music which is why his wins in 1971 and 1976 are for recordings released the previous year: "Everything is Beautiful" (1970) and "Misty" (1975). When we reach Part Fifteen I'll discuss 1988, 1989, and the excitement that a new decade seems to bring as we step into the 1990s in the career of Ray Stevens.

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