October 5, 2019

Ray Stevens: The Road to the Country Music Hall of Fame, Part Twenty-Four...

How exciting is it?? We're now in October...and we're just weeks away from Ray Stevens officially being inducted into the Country Music Hall of Fame!! I came across an on-line article the other day and within the story being reported happened to be the date of the Medallion Ceremony this year. It's going to take place October 20th according to a website called The Music Universe. So, then, we've got 15 days left until induction day!!

In this mini-blog series we're up to the year 2009. In January of that year Ray reached 70 years of age...and personally speaking I attended just my second Ray Stevens concert in the early part of 2009. I attended a concert of Ray's in Nashville, Indiana at a venue called The Little Nashville Opry. While there the concert seats were lined with small advertisement cards for an upcoming Ray Stevens CD titled One for the Road. The trucker CD was sold at Pilot Truck Stop for several months before it become widely available. I purchased a couple of photo's of Ray from photo sessions for the One for the Road project. It's not your conventional truck driver's album...meaning that you're not going to find Ray performing his versions of truck driver classics but he does fill the CD with trucker-aimed songs as well as recordings designed to entertain drivers of any kind of vehicle as they make their way from one place to another.

One of Ray's long time friends, Jerry Reed, had passed away less than a year before this CD was released. Although there wasn't any reference in the liner notes about Jerry Reed's then-recent passing one can't help but think the CD's opening track, "Concrete Sailor", was a tribute to him. Why? Well, even though Ray's longtime associate Buddy Kalb wrote the song and Ray himself published it, it was Jerry that recorded it originally in 1980. It's the B-side of "Texas Bound and Flying" on RCA from the album of the same name.

Tracks two and three on One for the Road continue the trucker theme: "Convoy" and "The Right Reverend Roadhog McGraw". The CD features 15 songs altogether...a mix of all-new songs, newly re-recorded songs, and previously released songs. The all-new happened to be: "Concrete Sailor", "Convoy" (new to Ray's career, but a cover of a hit by C.W. McCall), "The Right Reverend Roadhog McGraw", "Cooter Brown", "Hangin' Around", "Never Too Late", and a solo version of "Retired" (a song he previously recorded as a duet with it's writer, Brent Burns). Clyde Records later issued the compilation, A Funny Thing Happened in Church Today. It features songs that tie in with religion, the church, and Sunday in general. Some of the songs are "Mississippi Squirrel Revival", "Sunday Morning", "Sittin' Up with the Dead", and the recent "Right Reverend Roadhog McGraw". In the latter half of 2009 things began to get incredibly busy for Ray...in ways perhaps not imagined! It began with the release of Ray Stevens Christmas...a collection of serious Christmas songs to go along with his comical Christmas CD from 1997, Christmas Through a Different Window. However, simultaneously it seemed, he released a song called "We The People" in late November 2009. Little did I know how much this song would impact the direction of his career for the next three to four years...and I'm sure even he didn't realize how the song would take off and have a life of it's own as he embarked down this newly created road filled with all kinds of uncertainty.

The music video hit YouTube on December 11, 2009 and it took off like a rocket. It received millions of unique views in less than a month. The massive popularity of the video was tied into the song's subject matter: Obamacare. The healthcare bill that was being pushed through Congress by a Democrat-held House and Senate was sure to see certain signage into law by the Democrat President, Obama. The healthcare bill was nicknamed Obamacare and this song told all about Obamacare and warned Congress that if they vote for it then elections have consequences. The video begins with Ray making visual reference to Joe the Plumber...playing the plunger as if it's a guitar. I also should point out that "We The People" and the imagery and some of the phrases used in the song aligned Ray with the Tea Party political movement. The viral success of the video didn't escape national news outlets like Fox News Channel...several programs on the cable channel played snippets of Ray's video...one such play on an episode of Bill O'Reilly's program in early 2010 caused so many people to visit Ray's website it crashed. The high profile attention combined with the internet video receiving hundreds of thousands of first time plays each and every day eventually led to the video obtain more than 3,000,000 unique views. In fact it had obtained more than 2,000,000 in 30 days time! Ray's music video was turning up on political blogs and being the focal point of a second mention from Bill O'Reilly...this time it came complete with an interview of Ray himself...where Ray 'thanked' Bill for causing the crash of the website a couple of days earlier.

Ray ultimately issued a phenomenal collection in the spring of 2010 titled We The People. The project features 22 songs...almost all of them politically themed...some patriotic. Clyde Records also issued a version with a bonus DVD of five music videos. Ray's music video success on YouTube continued throughout the remainder of 2010. In the aftermath of "We The People" came music videos from We The People of : "Caribou Barbie", "Throw the Bums Out!", and the enormously popular "Come to the U.S.A."...the latter which tackles illegal immigration. "Obama Nation" and "The Global Warming Song" would also become music videos.

2010
The music videos became immediate sensations on social media...in the beginning a lot of the curiosity stemmed from people wondering if the person in the video was the same Ray Stevens that once recorded "The Streak". There were a lot of interesting commentary from people from all walks of life and from all over the world. A lot of people that stopped following Ray's career at some point in the 1970s, for example, were stunned to know he was still alive...some were stunned that he was still recording...and then there were a lot of people that had never heard of Ray before but they liked what they seen and he gained a lot of new fans thanks to the political music videos. Ray had never 'gone political' throughout his entire career...except for a couple of topical songs here and there...but here was Ray during late 2009 and into 2010 going political in a really big way.

There was such high demand to see concert performances of these kind of songs that it ultimately led to a six week run of concerts from Ray in Branson, Missouri at The Welk Resort Theater from September 15th to October 23rd. This run of concerts, in addition to all of the high profile media reports and the Tea Party association, enabled Ray to have some impact on the 2010 midterm election cycle if only with those that closely followed his career or saw his music videos just by chance. His run of concerts concluded at the Welk ahead of Election Day 2010. The Republicans took over both chambers of Congress during the 2010 midterm elections which many speculated was a result of the Tea Party rallies and fundraising. Even so there was still the issue of Obama being in the White House and the fact that Obamacare had become law but was not set to go into effect until a number of years down the road.

Ray continued to issue politically themed music videos onto YouTube, however. I will delve into the happenings of his career in the middle part of the 2010's as we get ever so close to present year 2019 in my next blog entry! I plan to have it on-line at some point this weekend.

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