October 7, 2019

Ray Stevens: The Road to the Country Music Hall of Fame, Part Twenty-Six...

Hello all...we're heading down the homestretch in this mini-blog series aren't we! We're now into the years 2013, 2014, and 2015. A lot of Ray's activity during these years were tied to the internet with the exception of a much anticipated project...but first of all was the news that the newly re-launched digital television channel version of The Nashville Network had acquired the broadcast rights to a clip-filled television series from Ray Stevens titled Rayality TV. The news was released early in 2013 in Music Row Magazine's website dated February 6, 2013.

"Red Hot Chili Cook-Off" got things underway for Ray, as far as YouTube goes, on March 20, 2013. It's gotten more than 1,000,000 unique views and the same can be said for an abundance of Ray's music video releases as of this writing. Some of the music videos broke a million unique views almost immediately while other videos slowly built accumulated unique views over the years and entered the million unique views club over the course of time.

All of the music videos have gotten even more plays than the totals show but YouTube tracks just the first view of a video on a viewer's device so as to not skew the view totals by adding multiple plays from the same computer/laptop, etc. When you see a video and it has 1,433,098 unique views, for example, that means the video was seen by 1,433,098 individual people even though it may have been played multiple times by those same people...indicating that a video that's gotten more than a million unique views equals at least two million plays if everyone watched the video more than once. If YouTube tracked the amount of plays for video content rather than unique views then the play total for a video with 1,433,098 could potentially be 2,866,196 if everyone played the video an additional time (see how the method of counting only unique views cuts out the practice of skewing the numbers?).

All in all YouTube became a very popular tool to get music to the people and Ray benefited handsomely from the instant exposure...as of this writing his video's have gotten tens of millions of unique views collectively. I'd never attempt to add up every single unique view total for everything he's uploaded so far but let's say, as I already have, the estimated totals are in the ten of millions. Out of the blue Ray, in May of 2013, uploaded a music video of "Guilt For Christmas" onto YouTube. It's one of those kinds of unexplained aspects of his career...unpredictable is the better word. The recording is an update...featuring Ray in his exaggerated Austrian-German accent...delivering the lyrics. The original 1997 recording of the song lacks this. Upon the release of this video clip Ray began uploading practically all of his DVD content onto his YouTube channel as well as a lot of the VHS material that hadn't, to date, been uploaded yet. In addition to the VHS and DVD material making their on-line debut there were the goldmine of vintage clips of Ray in 1970 from his summer television show finally surfacing. The footage on those video clips had not been seen since their original airing on NBC television in the summer of 1970. The clips featured Ray, of course, as well performances from some of his cast-members: Lulu, Mama Cass, and Steve Martin. All of these video clips remain on YouTube for all to see and enjoy.

On September 23, 2013 along came a new music video release in the form of "Nashville". When the music video emerged the song was in it's 40th anniversary...Ray had originally written and recorded the song in 1973...and he had also titled one of his 1973 albums after the song. The music video celebrated the arts and culture of Nashville, TN and includes numerous images of attractions and landmarks in and around the downtown area. The song had long been a favorite of mine so it's anyone's guess as to the reason it was never made into a music video sooner but at long last a video emerged in 2013. Now, given that the original contained dated references, some additional replacement lyrics had to be furnished to keep the song up to date but that's to be expected. I like the footage that shows Ray next to the Chet Atkins statue...but then again I like the entire music video. On the heels of the music video release of "Nashville" come his Bluegrass version of "Unchained Melody"...this video hit YouTube on October 2, 2013. The video was meant to be a hint of an upcoming release and I happen to know the working title of the project as I'm sure a lot of you do, as well, if you've paid attention to Ray's interviews of the last several years. The project has yet to see a release, though. Ray's take on "Unchained Melody" had actually had a try out during one of his guest appearances on the Grand Ole Opry several years earlier...he performed "Unchained Melody" as well as "Pretty Woman"...both in a Bluegrass style. As of this writing only "Unchained Melody" has surfaced in music video format.

Ray continued issuing vintage video clips onto YouTube...including the 1987 television commercial he did for The Best of Ray Stevens. He also uploaded news clips surrounding the so-called controversy with "Would Jesus Wear a Rolex?" in 1987...including footage of him in the studio recording/rehearsing the song and discussing his reasons for recording it. A regional commercial he did for Toyota in the mid 1980's emerged on YouTube as well. In March of 2014 Ray re-launched Rayality TV as an on-line series. This clip-filled program had recently wrapped up a year long run on digital television in January 2014 and so the series was repackaged, edited, and presented as an on-line series. A lot of the scenes that take place inside a retirement home called The Encore had been filmed in 2009/2010 for a similar series Ray produced called We Ain't Dead Yet!. I didn't make mention of this back in the installments of this mini-blog series where I was focusing on 2009 and 2010 because it was overshadowed by the meteoric rise of the political music videos he was issuing and I wanted to keep the focus explicitly on the YouTube music videos of that time period from Ray.

In the summer of 2014 Ray issued his memoir, Ray Stevens' Nashville. He went on a book signing tour throughout the second half of the year and did radio station interviews. In a lot of the media coverage Ray pointed out the reason for the apostrophe after his last name. He wanted to make sure that readers were aware that this book happened to be a memoir...not a soul bearing autobiography...and that it's the view of Music City, U.S.A. as seen through his eyes and through his personal experiences.

The memoir, although not a soul bearing life story, does feature a lot of commentary about the music industry from Ray's perspective and how he points out all of the changes that have taken place since he arrived in Nashville back in January 1961. Ray points out that there have been a lot of changes, both good and bad, over the course of his time in Music City and unlike a lot of his peers/contemporaries he embraces technological advancement and welcomes new sounds and whatever else comes along to keep the music industry fresh and innovative. There are moments in the memoir where he laments some of the policies of the music industry and how personal bias can get in the way of recognizing achievement or ignoring achievement. He discusses this sort of thing in the memoir when he relates how, in 1974, the awards shows failed to recognize the popularity of "The Streak" when it was by far the largest selling single of the year. He embraces the influence of computers and how easier it is to multi-track...but he misses the days of where everyone was in the recording studio during the making of an album...and so he acknowledges a down-side to all of this advanced computer technology, too. Along side the personal commentary there's photos of Ray from all decades sprinkled throughout...a lot of the images are exclusive to the memoir and hadn't been shared on the internet. One of the first major events scheduled for the book arrived at the Nashville Public Library in late June of 2014. Ralph Emery, one of Ray's longtime friends, interviewed Ray at the library in which a book signing by Ray took place following the interview.

In the fall of 2014, specifically August 19th, Ray released a brand new CD titled Gospel Collection on the Bill Gaither record label. The publicity/promotion was handled by the Gaither's while Ray made some appearances on southern Gospel programs. The song being spotlighted from the CD was "If Jesus Is a Stranger" from the pen of Don Cusic. Ray performed this song at almost all of his appearances for the remainder of the year and beyond. As Ray had two projects going at the same time (the memoir and the gospel CD) he added a third release on September 22, 2014 in the form of the politically charged music video, "If You Like Your Plan". This was Ray's first political music video since "Grandpa Voted Democrat" hit YouTube back on November 3, 2012.

The 2014 video dealt with the realization that the publicly promised 'if you like your plan, you can keep it' from Obama had become blatantly false. If you recall the Obamacare legislation from 2009/2010 and passed into law wasn't to start to really take effect until several years later...and the promise made that people would not have to drop their chosen healthcare coverage if they liked it proved false...and one of the main headlines in 2014 were stories of people having to drop the healthcare they've had for years because the private healthcare companies weren't meeting the new Federally mandated rules set up through the IRS. "If You Like Your Plan" is one of the few politically themed music videos from Ray to remain a music video...the audio has not been made available on any CD release. When you watch the music video keep notice of Ray, as a fictional Obama, you'll see Ray's Obama become more and more of a clown as the video makes it's way toward the end. A very funny running gag that one way or another wasn't appreciated or it wasn't caught, in my opinion, by those that viewed the video at the time. The backdrop also changes scenes based on fictional Obama's appearance.

Not too long after the on-line release of "If You Like Your Plan" came another new music video from Ray titled "Nero Fiddled" on October 10, 2014 (nearly five years ago). This particular video is unique in that Ray appears with his back to the camera throughout the video...sawing away on a fiddle in the role of Emperor Nero. The song is also one of his more darker offerings in comparison to his other music videos criticizing Obama's policies. The music video begins with a Viewer Discretion disclaimer and then the song begins...a narrative that takes Obama to task for misplaced priorities, misguided strategies, and a general lack of concern when it comes to the movement of the country's enemies. The "Nero Fiddled" music video coming so soon after the release of "If You Like Your Plan" mirrors the events that took place a year earlier when the music video for "Nashville" hit on September 23, 2013 and then "Unchained Melody" hit on October 2, 2013. When two music videos are released back to back like that it's almost as if Ray was asking viewers to take their pick. "Nero Fiddled", just as "If You Like Your Plan", hasn't made it's way onto CD. The two songs remain music videos on YouTube. Ray's on-line series, Rayality TV, came to a conclusion in October 2014 but this wasn't the end of this particular series.

As the calendar flipped to 2015 one of the first things Ray did in the new year was issue a brand new music video, "Taylor Swift is Stalking Me". The song hit YouTube on February 24th and it's from the point of view of a deranged man in an asylum...something that's visually made reference to in the video but if you're listening to the audio track then it comes off as a novelty song from a man that's slightly senile and thinks the country/pop singer is watching his every move. Taylor appears, if you hadn't seen the video, in photographs and there's video trickery at play in which we see a photo shopped Taylor appearing as if she's looking through binoculars at Ray. She has famous facial expressions...particularly her eyes...and pay attention to who turns out to have been 'watching' Ray the entire time. The song was written by Ray, Buddy Kalb, and Chuck Redden. A couple of weeks after the debut of "Taylor Swift is Stalking Me", which to date has gotten 2.4 million unique views on YouTube, came the release of a brand new album...the comical Here We Go Again!. There were a couple of serious songs on this album but by and large it was filled with comedy. The project was issued on Player Records...rather than the usual Clyde Records...on March 15, 2015. The serious performances include his cover of "What'd I Say" (written and made famous by Ray Charles), "Little By Little", and a very rousing cover of "Hearts Made of Stone", a rhythm and blues song from the mid 1950s.

Don Cusic provided "There Must Be a Pill For This" whereas Ray, Buddy Kalb, and Chuck Redden wrote a second song contained on the album...this song, "You Didn't Build That", became a music video on YouTube on May 19, 2015. This song ventures into politics once again as it's title references an expression Obama coined during one of his many speeches where he was criticizing local businesses and laborers, in general, for taking credit for the work they did but in Obama's mind the real thanks should go to Government because, in his mind, if not for the Federal Government and Local Government, construction workers, for example, wouldn't have received their building permits. If not for Government approval radio and TV stations wouldn't exist due to the presence of the FCC. It's a bizarre point of view and it became the focal point for "You Didn't Build That".

The Nashville Public Library, in late May, presented That Nashville Music...a salute to the Nashville Now television series that Ralph Emery hosted for a decade (1983-1993) on TNN. Ray appeared at this special event along side Con Hunley, Lorrie Morgan, and Barbara Mandrell. Gary Beatty was recruited to reprise his role as announcer and it come off as a typical episode of Nashville Now albeit as a very loose and casual production considering it was taking place inside a library and it wasn't being broadcast all over the country.

Ray Stevens and Ralph Emery: 2015
Now then...by the summer of 2015 Ray was still very active as he promoted his memoir, his new CD, and he even found time to begin planning and pre-production on a very ambitious project...a kind of project that had been tried several times throughout his career and even though the saying goes "third time's the charm" this project was more like the fifth or sixth time's the charm...and I'll pick things up in the late summer/early fall of 2015 in my next installment on the road to the Country Music Hall of Fame in the career of Ray Stevens!!

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