January 1, 2020

Ray Stevens: 45 at 60...

Oh my...this is my first fan created blog entry chronicling the career of Ray Stevens for the year 2020. In blog's past I used to write a series of entries where I'd spotlight a specific single release from Ray during it's milestone anniversary year. I always choose even numbered years to spotlight and with this being January 1, 2020 I'm focusing on a novelty single from Ray Stevens on the NRC record label...released in 1960. This year the single turns 60. Also, as you can see, I try to utilize mathematical magic, too. 2020 marks the 60th anniversary of anything that was released in 1960. The label Ray recorded for was owned and operated by Bill Lowery and it was one of those successfully Independent companies that used to exist in the recording industry. However, the label eventually declared bankruptcy in 1962, but by this point in time Ray had signed to Mercury Records (1961) and would eventually move from the Atlanta, Georgia area to Nashville, Tennessee (January 1962). Ray had began his recording career in 1957 on the Prep Records label, owned by Capitol Records, with recordings on Prep and Capitol filling out 1957 and 1958. Ray had been part of the Bill Lowery group of recording artists whose company, Lowery Music, had published most of the recordings on Ray and so after NRC Records came into existence in 1958 it wasn't long after Ray found himself on the brand new label's roster. "Sgt. Preston of the Yukon" hit in July of 1960...it was his third single release for the NRC label (preceding this was "My Heart Cries for You" in October 1959 and "High School Yearbook" in June 1959).

In the career of Ray Stevens the release of "Sgt. Preston of the Yukon" stands as monumental in the face of it's fate at the hands of lawyers and threats of lawsuits. The owner of the character hadn't given permission to Ray to place the character in a fictional story. There never was any kind of legal action or court appearance, etc., but given the threat of a copyright lawsuit caused Ray, NRC, and everyone involved in pulling the song off the market. The single was Bubbling Under the Hot 100 at the time of it's removal...the first recording from Ray to have a showing in a national publication...and the reason the single, in my opinion, is monumental in his career is because the near-success of the song pointed Ray in the direction of novelty/comedy recordings. Ray had been releasing teenage-themed pop songs and love ballads and with the lone exception of "Rang Tang Ding Dong" in 1957 none of his singles carried any hint of humor or lyrical mayhem. So, after "Sgt. Preston of the Yukon" shown signs of breaking into the national market, Ray felt that novelty/comedy and off-beat recordings may get him the national attention he was hoping for. Ray uploaded an audio clip of the song onto YouTube last September.



Ray would issue one more single on NRC, "White Christmas", backed with one he wrote, "Happy Blue Year", in December 1960. His next single release would arrive in the summer of 1961 on Mercury Records...a novelty record...and that ultimately set the stage for a particular novelty song release in the summer of 1962. In concert Ray usually does a portion of "Sgt. Preston of the Yukon" as part of a medley of songs. When I seen him in concert at his CabaRay showroom in March 2018 he performed the song as part of that medley.

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