January 12, 2020

Ray Stevens and My Early Anniversary Salute...

I know I'm several months early but I didn't want to wait until the spring/summer to give the spotlight to a certain song in the career of Ray Stevens that hits 50 this year. It's a song that's become one of his signature hits and a song that's become his most recorded...the one and only "Everything is Beautiful". The single came about not too long after Ray had joined a different record company in 1970. He had been an artist/musician/arranger/producer on Monument Records for the last five and a half to six years...playing on other artist's recording sessions, arranging the music for other artists, producing other artists, and all the while finding time to sing, arrange, and play on his own records. He departed Monument Records and joined Barnaby Records, headed up by Andy Williams. Ray's association with Andy went back several months when Ray began making recurring guest appearances on Andy's television series in 1969. One of Andy's brothers, Don, would eventually become Ray's manager.

Ray's debut single for Barnaby Records arrived in the spring of 1970...a song that Ray has long recalled took him three days to complete while chained to a piano in his basement. "Everything is Beautiful" took off quite quickly...it hit the Hot 100 during the final week of March 1970 and a month later it hit the Adult-Contemporary chart. The single also charted Country as well as on music charts across the world. The single reached it's peak on the various music charts right around the same time period...late May 1970. It finished at number one on the Adult-Contemporary chart for the week ending May 23, 1970 and remained at the top for three weeks. It reached number one on the Hot 100 pop chart the week ending May 30, 1970 where it remained for two weeks. The Country chart finish was number 39...making this Ray's first ever appearance within the Top-40 in country music. He had charted twice before in the country format prior to reaching the Country Top-40 in 1970. He had made an appearance on the country chart with "Sunday Mornin' Comin' Down" in November 1969 (peaking at number 55) and "Have a Little Talk with Myself" in January 1970 (peaking at number 63). In fact, as you may have guessed, the country peak of "Have a Little Talk with Myself" happened the week ending January 3, 1970.

It's been said in the history of Ray Stevens' career by several historians and those that are close friends that "Everything is Beautiful", in particular, 'changed the world' for Ray Stevens. In the years prior to 1970 Ray had always been a difficult artist to categorize and he had always entertained his audiences with a balance of straight music and comedy/novelty. My guess as to why this 1970 single 'changed the world' for Ray is given how it cut through and presented him in a different way to a lot of people; and even though he had plenty of serious works in his past to prove his versatility it took "Everything is Beautiful" to finally reach through and show how serious he could be in his recordings. That's not me saying that...that's me interpreting public reaction of that time period...for as a long time fan of Ray's I've heard almost all of his recordings prior to 1970 and there are plenty of non-comedic performances awaiting some future audience to discover. In the meantime, "Everything is Beautiful" was awarded a Gold Record for sales of more than a million copies. In the era before Platinum Records were created any single or LP that sold one million copies or more was declared a Gold Record by the Recording Industry Association of America (the RIAA). The single reportedly sold three million copies worldwide. The song itself carries social commentary and religious overtones at a time when the public, in general, was at a boiling point. The protest era of the late '60s spilled over into the early '70s with the Vietnam War still in the headlines and the political unrest of the Youth culture rebelling against the Establishment culture. The song asked for social and racial acceptance of all people and that pretty much every person has value in spite of our differences in politics, world view, physical and economical differences, etc.

Ray performed "Everything is Beautiful" during an appearance on the Andy Williams Show during one of his various guest appearances. The song became Ray's theme when Andy asked him to host the summer 1970 television series on NBC-TV. Although Ray was no stranger to the music world and he had appeared on television in the past he was a virtual unknown, pretty much, to the television audience...and to capitalize on this the producers and writers of the show came up with the comical title, Andy Williams Presents: The Ray Stevens Show???. In each episode there was a filmed segment where people were asked if they knew who Ray happened to be and their responses were comical. The series debuted June 20, 1970 and ran until August 8, 1970. Ray has uploaded clips from this 1970 summer series onto his YouTube channel. The show hasn't been issued on DVD and so those clips are the closest thing we have. Ray opened each episode by singing lyrics from "Everything is Beautiful" and most episodes included a complex cast sing-a-long in addition to other recurring sketches. The overall mood of the series is often categorized in the surreal nature. Future comic legend, Steve Martin, was among the cast-members of Ray's 1970 summer show. "Everything is Beautiful" became a favorite of gospel music artists and most notably a recording by gospel artist, Jake Hess, hit the same year as Ray's. In the Grammy awards telecast of early 1971 (honoring recordings of the past year) "Everything is Beautiful" won a Grammy for Ray in the category of Best Male Pop Vocal Performance while Jake Hess took home a Grammy for Best Sacred Performance. An overseas tour in Australia prevented Ray from appearing at the 1971 awards and so his award was accepted by Glen Campbell.

Ray Stevens continues to remain as busy as ever. He prefers to keep his happenings super quiet until just before he's about to release something new and it can be nail biting and nerve racking sometimes awaiting whatever comes next from unpredictable Ray Stevens. In March of this year he'll kick off his third season of concerts at his CabaRay dinner theater...everything is still beautiful for recently inducted Country Music Hall of Fame member, Ray Stevens, some 50 years later...

2019

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