September 1, 2012

Ray Stevens: Nostalgia Valley, 38...

It's hello September, goodbye August as we are in the midst of what's referred to as Labor Day weekend. We visit some specific years in this installment of the Nostalgia Valley as we look at 1987 and 2002...not necessarily in chronological order. The blog kicks off a decade ago...in 2002...

Ray Stevens fans certainly will never forget his contribution, in song, to the aftermath of 9/11. Songs bashing and celebrating the capture and defeat of Osama bin Laden were all the rage in the latter half of 2001 and into 2002. The fervor seemed to peak around 2003, though, but not before a gallery of artists put out music reflecting the country's mood. The single, "Osama Yo' Mama", was a major success and it sold more than half a million copies throughout 2002 and was often ranked in the Top-5 on the Country Singles Sales chart. It had peaked at #1 early in it's chart run but remained in the Top-5 for over half a year. The song, it should be pointed out, was released in December 2001 and hit the sales charts early in 2002. The image you see is the CD single which is backed with his version of "United We Stand". The song reached the Country airplay chart in early 2002...peaking in the Top-50...his first chart appearance there since early 1992. In between 1992 and 2002 Ray's biggest successes were his home videos and his concerts. This is reflective in the fact that between 1992 and 2002 only FOUR studio albums were released in that 10 year period: Classic Ray Stevens, Hum It, Christmas Through a Different Window, and Ear Candy; whereas, in that same time frame, SEVEN home videos hit the market, either sold exclusively through his fan club or through TV commercials and print ads: Amazing Rolling Revue, Comedy Video Classics, Ray Stevens Live!, More Ray Stevens Live!, Get Serious!, Ray Stevens Made a Movie?? Get Serious!!, and Funniest Video Characters. Once "Osama Yo' Mama" had become a major sales and modest airplay hit, a full-length CD soon followed as 2002 progressed. The CD's cover was exactly like the image on the CD single...the only difference being the phrase The Album written behind the illustration of Ray as Uncle Sam. Some critics mistakenly referred to the CD as The Album since that's what's shown directly under Ray's name. The actual title is Osama Yo' Mama: The Album to differentiate it from the CD single. As you can see from the image below, the cover art for both the CD single and full-length CD are exactly the same. The full-length CD is more or less a re-issue of Ear Candy with a few changes. Seven of the ten songs on the 2002 CD originated on 2000's Ear Candy release. The 2000 release was available on Ray's own label, Clyde Records, but then the brand new Osama single hit big in late 2001/early 2002. When Curb decided to put out a full-length CD to support the single, I assume Ray wanted to give exposure, to a wider audience, the songs he had released in 2000 in limited quantity. The songs from Ear Candy that didn't make it onto the Osama Yo' Mama: The Album release were "The King of Christmas", "No Lawyers in Heaven", and "The Dog Song". In their place were "Osama Yo' Mama", "United We Stand", and the previously unavailable "Freudian Slip".

Strangely enough, Ray never performed the Osama song that much. I'm sure he performed it wherever he was appearing in concert but I've never saw him perform it on any television programs of that time period. Perhaps a big reason for that was due to the recent death of The Nashville Network...which had by 2002 become a channel for reruns of 1970's and 1980's programs, wrestling programs, and other programming designed for an under 40 audience. The country music format had left the channel by 2000...putting an end to the last major national outlet for artists of Ray's generation, not counting the Grand Ole Opry radio series, which by 2002 had been on the air for 77 years. Now, this was long before select radio stations began to seriously cater to traditional country music and to artists that were over 45. In 2002 there weren't as many niche channels/stations on satellite radio or what's called terrestrial radio that catered specifically to an older audience and in a lot of ways The Nashville Network, even as late as 1998, could still be counted on for giving national exposure to artists that had long been given the boot on Top-40 country radio. So, as mentioned previously, when The Nashville Network as a country music dominated channel ceased to exist, a lot of the product from the over 40 artists who'd typically appear on the channel for exposure suddenly found themselves 'starting over' as the Internet craze swept the country. Several artists created web-sites to promote their music and concert dates...as well as sell merchandise. Fast-forward 10 years, 2012, on-line sales are much more commonplace today and it's fairly easy for practically anybody to sell their product on-line without having to mess with the unwritten rule of kissing up to radio programmers or TV show producers in order to get the latest song heard by the masses. Ray Stevens, as you all know, eventually discovered a way to use on-line exposure to his advantage and introduce himself to an entirely different audience in the process...but I'm getting ahead of myself...I was discussing 2002 but now let's travel back 25 years to 1987...

I can't say enough about this nutty 1987 album from Ray Stevens. I've written about it before and I'll more than likely write about it again at some future date. For this is an album that features nutty comedy songs...the few albums leading up to this one, plus the ones that immediately followed for the label, never contained the kind of humor found in these recordings. The cover art for Crackin' Up is obviously based upon Humpty Dumpty. The back of the album has no additional picture of Ray...it would've been comical to have Ray peaking up from behind the wall or shown him attempting to climb back up after falling off...but that wasn't to be. Instead, the back of the album shows the song list. One of the oddities about the song title lettering is that they used a kind of purple on a blue backdrop...the cassette version has this touch. You can easily open up the cassette and read the titles on the actual tape cartridge or on the inside of the cover sleeve once you've purchased it but back in the day if you were browsing through cassette tapes at the local shopping store and came across Crackin' Up...well, you'd have to strain to see the song titles. Fortunately later pressings/re-releases have fixed the letter coloring issue but if you happen to have the cassette release from the first few years it was in print (1987-1990) then you'll know what I'm talking about! The big song from this album was the topical, satiric "Would Jesus Wear a Rolex?". Would you believe that the single created such a stir that commentators were writing entire opinion columns in the newspapers centered around the song. Would you believe that some people misunderstood the song and felt it mocked religion in general? Did you know it was in the running for a Grammy? Did you know that Ray performed the song several times on different episodes of Hee-Haw? Ray, unlike many of the artists that appeared on the show, was able to perform the song on several different episodes. I think a lot of this had to do with the fact that he co-hosted quite a few episodes throughout 1987 in addition to appearing as a guest on a few other episodes in 1987 and 1988. The taping sessions I think afforded him that rare opportunity to create awareness for the song, on a highly rated syndicated show, multiple times. The song also afforded him appearances on non-country oriented programs of the day. That's how big the song had become. In a bizarre twist of fate the single came one spot short of achieving a Top-40 ranking on the country charts. It was more or less the result of the topicality and controversy surrounding the song...it's sales success no doubt was a big reason it performed as well as it did on the country singles chart. It was during this time that sales and airplay determined chart placings. If a single attained strong sales but lacked strong airplay chances were it would come close to breaking into the Top-40 portion of the chart...of course, if a single achieved a hefty amount of airplay but modest sales it would more than likely achieve a Top-40 placing but not have the staying power to climb into the Top-20. Sales and Airplay pretty much had to be equal in order for practically any song to obtain a Top-10 or #1 finish. That's just the way it was. The single is just another example, in a long line of examples, where chart finishes fail to show a song's true popularity.

I'm happy to say that when I saw Ray Stevens in concert a couple of years ago he performed "Would Jesus Wear a Rolex?"...it took me by complete surprise because it's a song that I didn't think he performed too much anymore considering the topicality of the song is more or less rooted in the mid and late '80s televangelist scandals. He performed it...sounding practically the same as he did on the original recording...and he hit all the spots perfectly. What do I mean by that? Well, it means that he emphasized the lyrics in concert as he had done on the recording. Maybe I was caught up in his performance to notice if he had actually changed anything in the delivery but let me tell you, seeing Ray Stevens in person and seeing him perform those songs in a concert setting, well, it's definitely memorable. Those going to his concerts later this year don't be surprised if you find yourself being caught up in the atmosphere, too! The 1987 album also features "Sex Symbols", "The Flies of Texas Are Upon You", "Cool Down Willard", the nutty "Three Legged Man" and his version of "I'm My Own Grandpaw"...among several more. 

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