Oh what a year 1992 was in the career of Ray Stevens! This was the year he embarked on his second season at his Branson, Missouri theater and it was also the year that his publishing company, Ray Stevens Music, enjoyed success with "Cadillac Style", a hit song for country singer Sammy Kershaw late in 1991 in which it reached it's peak in early 1992. A songwriter named Mark Petersen wrote the song. I have no information about him regarding his current status as a songwriter. Petersen, along with another writer named Bruce Theien, would write another hit single for Kershaw entitled "I Can't Reach Her Anymore". This single was also published by Ray's company and it hit #1 in 1994 on the Radio and Records country chart. But let's back up to 1992...
Ray had released a home video collection of comedy music videos at his theater in 1991. This collection, known as a collector's item due to it's obscurity, has since become available on eBay on an infrequent basis. The collection was such an instant hit with visitors to his theater that the idea was expanded and Comedy Video Classics was born. This particular home video hit television airwaves in a really profound way and for a good stretch of months in 1992 the television commercials ran on just about all the channels at some point or another.
Usually the commercials ran early in the mornings or late in the evenings when most people are either watching the news or syndicated programming. Some places they'd air at all times during the overnight hours. I remember seeing the commercial and then I'd turn to another channel and sure enough not long after I'd see the commercial again. It was pretty evident that Ray was putting a lot of time, effort, and money into promoting the home video and as history shows it paid off big time.
Comedy Video Classics would sell a million copies through mail order alone and then when the collection made it's way to retail stores it would duplicate the mail order success and sell in the millions...hitting #1 on Billboard's video chart and remaining on the charts for over two years. Billboard eventually named it the Home Video of the Year due to it's groundbreaking success. A lot of the attention stemmed from the fact that Ray was considered a veteran artist and here he was high on the popularity charts with a home video...selling better than the so-called megastars at the time: Garth Brooks, Eric Clapton, and several rock bands. Not only that but the material was comedy music videos of all things...not concert footage. A home video of concert footage from Ray would come later, though. 1992 is the year that saw Ray win his seventh consecutive Comedian of the Year trophy from Music City News, a country music magazine that held annual fan-voted awards. All in all 1992 was a banner year for Ray Stevens.