August 21, 2020

Ray Stevens: Flav-O-Rich Friday...

I couldn't think of any other blog title...this being Friday and the fact that I'm going to embed a television commercial for Flav-O-Rich by Ray Stevens. This commercial emerged on Ray's social media sites a couple of days ago but I'm just now getting it into a blog entry. Every so often Ray's social media sites spotlight his career selling Flav-O-Rich products...typically milk. The company was previously known as Farm Best. Ray's image appeared in print ads for the company and in regional television commercials. I don't think these commercials ever aired north of Kentucky or west of Tennessee but I'm sure they saturated the south/southeast market. In this commercial, from 1980, Ray and several others are promoting the company's new low fat brand of milk.



When you look upon Ray in the screen cap above or down below it's worth pointing out that he's wearing the Clyde the camel pinky ring. The commercial, being from the year 1980, also means that it was airing during the year of his induction into the Nashville Songwriters Hall of Fame and based on the time of year this commercial aired it was either before or after "Shriner's Convention" made it's debut. I think the commercial premiered in the middle or latter half of 1980...and if so it was definitely several months after "Shriner's Convention" which hit very early in 1980.

Ray Stevens for Flav-O-Rich; 1980
Ray remained a spokesman for Flav-O-Rich for much of the 1980s. This was a part of his career that I had no idea about until the early 2000s when I got on-line. When I did a Google newspaper archive search for Ray Stevens one of the results was a newspaper ad showing an image of Ray holding a carton of Flav-O-Rich milk. From that point forward I'd always been on the lookout for images of Ray promoting the company. It wasn't until fairly recently did his television commercials begin resurfacing through his YouTube channel. He's uploaded a number of those commercials but there's still a lot more that have yet to surface.

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