June 15, 2021

Ray Stevens: Branson...June 15th 1991...

It's a really hot 80 degree day on this June 15th...it was exactly 30 years ago in 1991 that Ray Stevens had the grand opening of his Branson, Missouri theater. Ray's theater had a tremendous impact on the town's economy and, if truth be told, inspired other performers to open up theaters and make Branson, Missouri a tourist destination. Branson's theater district, if I recall correctly, originally began with just a couple of venues popping up. The Baldknobbers, Boxcar Willie (the first nationally known performer to open a theater in Branson), and later on Roy Clark...from there music venues began to sprout...Ray Stevens became interested in the town in 1990. Soon after Mickey Gilley, Jim Stafford, Mel Tillis, Glen Campbell, Andy Williams, Tony Orlando, Shoji Tabuchi, and local performers set up performance venues. A two lane highway filled with theaters and other types of entertainment prompted chronic traffic jams according to local reports. 

Ray Stevens began building his theater in the latter half of 1990 and it was ready for business on June 15, 1991. Ray had been performing a series of concerts at Roy Clark's Celebrity Theater in Branson and it inspired him to think about opening up his own theater. Ray, having a secondary passion for architecture, designed the theater. Two VHS tapes were released in 1993 of a concert taped at Ray's theater. Ray Stevens Live! was sold over television and became a Platinum selling VHS. It was released to retail outlets by Curb Records in 1994. The second half of the concert was sold as More Ray Stevens Live! and was only available through Ray's fan club (fan club members received catalog pamphlets in the mail with an attached order form). The More Ray Stevens Live! VHS was also sold at the theater's gift shop. The following television commercial aired in 1992...


Ray performed two shows a day, 6 days a week at his Branson theater. The theater would close down each year just prior to Christmas and then re-open in the late spring the following year. Ray kept this schedule during the 1991, 1992, and 1993 seasons...and he closed down his theater following the 1993 season and put it up for sale. The property wasn't immediately purchased and so Ray became a landlord and rented out the venue to an organization that presented a series called Country Tonite

Ray was no stranger at being a landlord...he owned and rented out property in and around the Music Row area in Nashville for several decades. He was often co-owner of property with Chet Atkins. Anyway, the Country Tonite program occupied the Ray Stevens theater in Branson from 1994 until 2004. Shortly after the Country Tonite program vacated the theater in 2004 Ray decided to do some interior redecoration and and he began performing concerts at his theater once again by the summer of 2005. Ray didn't do the 2 shows a day, 6 days a week schedule he once did...this time the schedule was way more relaxed. 

He ended up doing two seasons worth of concerts (2005 and 2006) before ultimately selling the theater. Since then Ray has returned to Branson several times for limited performances at other artist's theaters but this and all other touring came to an end in 2018 when his CabaRay showroom opened in Nashville. Those wanting to see Ray Stevens in concert will have to visit his CabaRay showroom when it re-opens this September. 

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