May 18, 2020

Ray Stevens: May 18th 1974...

Ray Stevens streaks to the Top; 1974
Here I come... boogity boogity... with my latest fan created Ray Stevens blog entry. Some may wonder why I'm not discussing this particular recording in the Singling Out series. I was tempted to...but I want to keep that series focused on the vinyl singles I have in my personal collection. Now, if you've seen a blog entry I wrote a couple of days ago, you'll know that vinyl singles do not make up a big part of my Ray Stevens collection and so the Singling Out series of blog entries I'll be writing will be short lived. On this date in 1974 "The Streak" hit number one on the pop chart...and it remained number one for three weeks. The song, written Ray, hit at a time when public nudity, specifically running around naked in a brisk fashion, had become a fad. College campuses seemed to be the origin of the fad but it spread. One streaker, in particular, shown up at the Oscar ceremony which had a televised audience in the tens of millions. The streaker ran behind host/presenter, David Niven, on live television. The awards were telecast on April 2, 1974. "The Streak" had been released in the latter half of March 1974 so the fad hadn't necessarily become a nationally talked-about phenomenon yet; based on a lot of evidence the April 2nd streaker at the Oscar ceremony pushed streaking to an even larger audience...and not long afterward, April 13th, "The Streak" made it's debut on the Hot 100 pop chart.

Ray Stevens Boogity Boogity; 1974
As you could probably tell, "The Streak" streaked it's way to the number one position. The debut of the single on the Hot 100 on April 13th means that it hit number one on it's 6th chart week. Now, some may consider that not too impressive at this point in time considering today there's the presence of on-line digital sales enabling a single to actually debut at number one, much like albums have been able to do for several decades. However, we're discussing 1974, where physical sales of actual vinyl singles were tabulated and reported to the national chart publications of Billboard, Record World, and Cashbox...later on joined by Radio and Records. So, in 1974, you couldn't purchase an audio file of a song with the click of a mouse. Also, retail availability was always an issue. Some smaller markets may not be in stock of the current single releases whereas larger markets might. Also, with physical purchases of singles it required commitment on the part of the consumer to actually look for and then purchase the single...in the on-line world a consumer can click a sample option and hear a piece of a song (assuming they haven't yet heard the song before) or they can visit any number of on-line sites that provide audio files free of charge and they listen to a song without ever having to either physically visit a retail store or even purchase the music since it's being offered for free. Also, digital purchasing has enabled consumers the option to listen to samples of songs on an album that aren't even being pushed as the 'single' release and a consumer can purchase whatever song they want from the digital album...no longer do customers have to purchase an entire album's worth of songs. This practice has been going on for more than a decade or two so it's commonplace for those that purchase/download music digitally rather than purchasing a disc of music. Anyway, that's a discussion for another day. On May 18, 1974 "The Streak" took over the number one spot from "The Loco-Motion" by Grand Funk.

The Streak... Ray Stevens; 1974
As noted "The Streak" streaked up to the top in six weeks. The album that featured the single, Boogity Boogity, is often referred to incorrectly as Woosh!!. If you look on the side of the album cover and on the vinyl album paper sleeve you'll see that the official name of the album is Boogity Boogity...named for the phrase heard throughout the song to describe the briskness with which the streaker is running. If you look at the three LP's of Boogity Boogity that I've included you'll notice that there's a slight, subtle difference with each of them. The second photo contains a thought cloud with an advertisement that the LP includes "The Streak". In both photo's there's a word balloon with the catchphrase "don't look, Ethel!" written in it. In the photo off to the left, however, it's a copy released in Germany on the Bellaphon label. On the top right corner of the LP there's mention of Bellaphon. In the word balloon it mentions that "The Streak" is included on the LP. Aside from those technical differences all three albums feature the same 9 recordings: "The Streak", "Smith and Jones", "Freddie Feelgood", "Bagpipes, That's My Bag", "Don't Boogie Woogie", "The Moonlight Special", "Bridget the Midget the Queen of the Blues", "Heart Transplant", and "Just So Proud To Be Here". The album was released in the United Kingdom and Australia as well. Those releases tack on three additional recordings: "Alley Oop", "Mr. Custer", and "Little Egypt" to give the album 12 instead of 9 tracks.

Five Million Selling Single...
"The Streak" tells the story of a streaker being spotted and the Action News reporter who interviews a by-stander. The fact that it's the same witness each time is part of the humor along with the exaggerated southern accent is more or less, in my opinion, used to specify that the streaking incident took place somewhere in the deep south. The reporter encounters the witness at a supermarket, a fuel station, and at a basketball game. The by-stander's immediate reply of "yeah, I did!" when asked if he saw what took place and his warning "don't look, Ethel!" became the hooks/catchphrases of the song. Now, along with the verbal hooks, there's also the presence of a shrilling whistle to indicate the speed with which the streaker was running. Some internet sources identify it as a slide whistle and some have said it's a kazoo. When Ray performs the song he uses a small elongated metal whistle...most slide whistles that I've seen are long like a flute. The thing that Ray uses is about the size of a kazoo. It's definitely an integral part of the song...if it isn't heard during a performance the song doesn't sound complete. When "The Streak" hit number one it had already been certified a million seller by the RIAA (Record Industry Association of America). The sales of the single, domestically and internationally combined, were in the five million range. There wasn't such a thing in 1974 as a Platinum selling album or Platinum selling single and so any single or album that sold a million copies or more was certified as a Gold Record regardless of how many additional millions it sold. Eventually, however, the RIAA created the Platinum certification for sales of 2,000,000 while Gold remained 1,000,000. Years later the certifications changed once again to where Gold was 500,000 and Platinum was 1,000,000. Those certification levels remain to this day.

"The Streak" in Europe...
In today's music world "The Streak" would be referred to as selling 5 x Platinum, globally. Since the creation of on-line digital downloads the RIAA has created sales certification thresholds for music purchased on the internet through approved music sites as well as audio files accessed through YouTube. A lot of record labels, I assume by way of licensing fees, have figured out ways to turn a profit in the era of digital downloading and on-line streaming. Whenever you click a video on YouTube click the arrow for more information. There's a chance you'll see that a music label, music company, or song publishing company is credited and it's my guess that those companies are compensated for each unique view of a YouTube music video.  In the photo off to the left we have the United Kingdom release of "The Streak". This streaking fad wasn't just confined to America...it was a worldwide fad. The success of the single on an international level, of course, greatly depended on just how big a fad streaking happened to be in the country that the single appeared in. The United Kingdom, for example, had accepted very little novelty songs. If a novelty happened to become a hit it was generally referred to in the music press as 'an accident' or 'a mistake by some record company'. This was a general consensus among radio programmers...not exclusive to Europe...but the single was simply too big of a hit to ignore and so "The Streak" hit number one in the United Kingdom. It also went on hit number one in Canada and New Zealand. It finished in the runner-up spot in Australia and Ireland. The single crossed over and hit the Country format...peaking at number three in America while hitting number one on Canada's Country music chart. The Adult-Contemporary chart was even impacted by the fad...in America "The Streak" managed to reach the Top-20 in the Adult-Contemporary chart while it hit number one on Canada's Adult-Contemporary chart. The single didn't go over too well in Germany or in the Danish region based on the chart statistics I came across. Those countries may have found the song to be obscene and it only appeared on the music charts over there on the strength of sales rather than airplay. I haven't done any in-depth research as to why such a world-wide hit would stymie in that region but I'm pretty sure my suspicions are accurate.

The B-side of "The Streak" is a song called "You've Got the Music Inside". That particular song was part of his 1973 album, Nashville. Ray re-recorded "You've Got the Music Inside" in 1978 with a different delivery and musical arrangement.

I used to own a vinyl copy of "The Streak" / "You've Got the Music Inside" but the vinyl became warped...some may think the song had already been warped...but no, the vinyl was warped. Anytime I went to play the single the arm of the record player would glide back and fourth throughout. The song would, amazingly, never skip but the visual of seeing the arm of the record player sliding back and fourth as the vinyl was spinning caused me to make the painful decision to remove it from my collection. I could've kept it in my collection, just to have it, but never play it again, but I thought to myself 'why should I? If I'm not able to effectively play it on a record player then the joy of having the single is gone'. Someday I'll more than likely purchase another vinyl copy of "The Streak" from an on-line site.

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